Head of Organic Growth

Head of Organic Growth

Zürich office

Are you ready for a dynamic role in a truly international environment?

As Head of Organic Growth, you will define and execute a holistic strategy to maximize visibility across traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers. Your leadership will be critical to EF’s mission of driving student enrollment through organic growth across 50+ markets and 25+ languages.

Strategic leadership:

• Own the global strategy for organic visibility, including search, social, AI, and off-site channels such as digital PR, partnerships, and third-party platforms, ensuring EF is cited, quoted, and recommended.
• Deliver technical architecture and oversee core SEO fundamentals, including crawlability, indexing, site performance, structured data, and multilingual strategy.
• Build scalable content frameworks and global guidelines that enable local teams to execute with consistency and impact.
• Stay ahead of trends in search, social, and AI, adapting quickly to algorithm and platform shifts. 

Team and cross-functional leadership:

• Manage and develop a team of 6–8 specialists across SEO, content, technical, and social.
• Collaborate closely with paid media, creative, PR, and engineering teams to integrate organic growth into broader acquisition strategies.
• Foster a culture of experimentation, using query research, citation tracking, and continuous testing of content performance across search and social platforms to keep EF ahead of the curve. 

Content, signals, and authority:

• Drive a content strategy designed to build strong, consistent, and authoritative brand signals across search, social, and AI-driven platforms.
• Champion E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• Align website, video, social, email, and PR to ensure consistency across channels rather than siloed execution.
• Own organic distribution across social and community-driven platforms, leveraging user-generated content to drive reach, engagement, and discovery. 

Performance and measurement:

• Define and report on organic KPIs, including impressions, traffic, leads, bookings, share of voice, brand mentions and citations, and adoption of global frameworks across local markets.
• Build attribution dashboards that integrate data from traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers, delivering actionable insights.
• Use search, social, and market insights to identify keyword trends, student questions, and competitor activity to inform ongoing optimization.
  What we are looking for

Required:

• 10+ years of experience in organic marketing, with a strong track record across search and social at a global, multi-market, multi-language scale.
• Strong understanding of technical SEO.
• Proven ability to drive measurable business outcomes through organic discovery in complex, research-driven industries.
• Hands-on experience optimizing for both traditional and AI-driven search.
• Expertise in driving discovery and engagement on platforms such as TikTok and YouTube.
• Experience leading and developing specialist organic teams.
• Strong commercial mindset, with the ability to connect organic strategy and KPIs to revenue and enrollment outcomes.
• Excellent communication and stakeholder management skills across all levels.

• Experience in education, travel, or other high-consideration B2C categories.

   

EF Staff Benefits

•  Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• Referral Bonus for all referred staff hires (equivalent for 500 USD
• Discounts with our global hotel and travel partners
• 15% off our on-site Kita 
• Swiss Travel Halb-tax reimbursement 
• And much more! 
   
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