Marketing Manager Brand Content

About The Role

For more than 50 years, Maurice Lacroix watches have been produced in state-of-the-art workshops in the Jura region, in Saignelégier. For our Marketing department, we are looking for a Marketing Manager, Brand Content, to lead the creation, adaptation, and coordination of Maurice Lacroix brand content across campaigns, launches, markets, and internal needs. The role ensures that all content is consistent, premium, brand-aligned, and delivered on time to support global marketing priorities.

What You Will Deliver

• Develop and coordinate brand content for product launches, campaigns, partnerships, and activations


• Adapt and create assets for multiple formats, channels, and markets while ensuring brand consistency


• Prepare and manage launch toolkits, aligning with cross-functional teams and timelines


• Coordinate asset delivery and ensure correct usage guidelines across markets


• Adapt and version campaign materials for digital, social, retail, PR, events, and internal use


• Produce high-quality presentations and marketing materials for internal and external stakeholders


• Support strategic presentations for senior management when required


• Manage external creative partners, including briefing, coordination, and quality control


• Ensure all outputs meet brand standards, deadlines, and budget requirements


• Act as brand guardian, ensuring consistency across all content and collaboration with internal teams and markets

What You Bring

• Bachelor’s degree in Marketing, visual communication, business, or a related field (or experience in a similar role)


• More than 6 years’ experience in marketing; luxury goods/watch industry exposure is required; agency experience is a plus. Strong experience in brand content creation, storytelling, and campaign adaptation


• Knowledge of product launch processes and toolkit development


• Proficiency in Adobe Creative Suite is required; video editing skills are a plus. Strong project management skills across internal teams and external agencies


• Fluent in English and French

Why Join Maurice Lacroix

Maurice Lacroix is based in Saignelégier, located in the Jura region, an area renowned for its watchmaking expertise. Over the past 40 years, the Swiss watchmaking company has produced watches known for their high perceived value and attention to detail. Maurice Lacroix watches are distributed to more than 1,800 points of sale. It continues to grow, based on a winning formula of quality, reliability, ingenuity, and determination, expressed through more innovative designs with high perceived value backed by patented technologies.

On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix Group. Headquartered in Switzerland, DKSH is publicly listed and operates in 35 markets across Asia Pacific, Europe, and North America. We employ over 26,800 specialists and produced net sales of CHF 11.1 billion in 2025.

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