Performance Marketing Manager

## Join Us\n\nAt Vodafone, we\u2019re not just shaping the future of connectivity for our customers \u2013 we\u2019re shaping the future for everyone who joins our team. When you work with us, you\u2019re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.\n\n## What you\u2019ll do\n\nLead and develop the Performance marketing team, providing clear direction, coaching and performance management.\n\nOwn the strategy across digital channels in line with business growth objectives.\n\nDrive acquistion and growth with strong fovus on CPA, ROAS and incrementality.\n\nEnsure efficient budget allocation and continous optimization across channels.\n\nPartner closely with brand, media, martech, analytics, commercial teams to deliver integrated campaigns.\n\nOversee performance, governance and accountability of the team ; challenge with data driven insights.\n\nLead creative testing strategy for performance channels, enabling scalable learning framework. \n\nDevelop audience strategies leveraging first party data, lookalikes and advanced targeting methodologies.\n\nMonitor peformance dashboards and translate complex data into actionable business insights for senior staheholders. \n\nDrive experimentation roadmap and stay ahead of industry trends, platform updates and competitve landscape to continously evolve strategy.\n\n## Who you are\n\nDeep expertise in Google ads ecosystem and social media channels , including advanced campaign structuring and optimization. \n\n10 + years of experience in performance marketing. \n\nStrong command of bidding strategies, bid strategy testing and budget scaling frameworks. \n\nSolid undestanding of attribution models, tracking set up and troubleshooting. \n\nExperience with feed management, automation logic, scripts and AI based optimization dynamics. \n\nStrong analytical mindset with ability to interpret large datasets and drive strategic recommendations.\n\nExperience in upper funnel and performance integration and creative testing methodologies.\n\nComfortable with operating both strategic and executional levels, balancing long term vision with day-to-day excellence. \n\nAbility to manage cross functional stakeholders effectively.\n\nStrong ownership and growth oriented mindset and accountability. \n\nConfident decision maker in fast-paced environments. \n\nCurious, proactive and continously looking for improvement opportunities. \n\n## Not a perfect fit?\n\nWorried that you don\u2019t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you\u2019re excited about this role but your experience doesn\u2019t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.\n\n## What\u0027s in it for you\n\n\"We like to keep them flexible:\n\n\u2022 Vflexy: Flexible Benefits Program \n\u2022 Hybrid working kit \n\u2022 Ergonomic kit allowance \n\u2022 Digital meal voucher \n\u2022 Flexible transportation allowance. \n\u2022 Employee assistance hotline \u0026 counselling \n\u2022 Comprehensive and flexible private health insurance \n\u2022 Discounted price deals for wide range of products \u0026 services \n\n \nPlus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr\n\nhttps://www.vodafone.com.tr/insan-kaynaklari\n\nInstagram: https://www.instagram.com/vodafonekariyer/\n\nYoutube: https://www.youtube.com/user/VFTurkiye\n\n \nData Privacy \nBy applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details. \" \n\n## Who we are\n\nWe are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people\u0027s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.\n\nBelonging at Vodafone isn\u0027t a concept; it\u0027s lived, breathed, and cultivated through everything we do. You\u0027ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We\u0027re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.\n\nIf you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.\n\nTogether we can.\n