Senior Commercial Manager, Vaccines

Job Title: Senior Commercial Manager, Vaccines
Reports to: Primary Care Category Lead Turkey
Location: Turkey-Istanbul
Job Level: 90

Breakthroughs that change patients' lives... We are a patient centric company, guided by our four values: Courage, Joy, Equity and Excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. At Pfizer we know that great things happen anywhere people come together with one shared goal.

Vaccines Senior Commercial Manager will play a critical role in leading strategic portfolio planning, ensuring environment shaping and marketing excellence for vaccines portfolio working very closely with key functions/stakeholders across the enterprise. This role will manage HSP team to deliver targeted local/national solutions to unmet needs improving overall experience of our vaccines.

Responsibilities include:
Vx Portfolio

• Actively contribute and lead strategic Vx franchise initiatives working closely with medical, PHI, supply & finance teams.
• Pro-actively develop and deploy franchise strategies to ensure environment shaping for Vx portfolio.
• Drive and secure excellent cross-functional collaboration in line with franchise objectives
• Build strong relations with KOLs through excellent coordination with medical team, that will serve franchise objectives for both inline and pipeline assets
• Energize and inspire colleagues to generate commitment for Vx inline and pipeline portfolio
• Represent Vaccines Turkey in above country workstreams, ensuring strong country input for global strategy making and global support for local initiatives
• Ensure accurate franchise forecasting as the primary input to OP, business plans and reviews

Marketing Responsibilities

Act as a marketing excellence lead for the portfolio working closely with CBLs to

• Support the development of country brand plans and ensure that customer and patient insights, as well as the “essence” of market issues, are well understood and processed into business plans
• Support the above brand analysis to guide management decisions
• Develop and secure endorsement for franchise investment plans to maximize inline business
• Establish methodologies for assessing portfolio performance, and ensure necessary actions as needed
• Oversee marketing budget, ensure the actualization, and bring ROI perspective.
• Ensure the execution of the omnichannel plans and track KPIs to have optimized customer experience and channel mix based on customer needs
• Oversee customer and digital segmentation and develop a tracking mechanism to ensure every customer segment is receiving the optimized omnichannel mix
• Pro-actively develop and deploy franchise strategies to ensure environment shaping for Vx pipeline
• Build strategic and fully integrated launch plans in partnership with CBLs and key functions/stakeholders for VX portfolio
• Lead scenario planning, risk assessments, and prioritization of critical launch activities

HSP Team Management:

• Lead Vx. Healthcare Solution Partner team for insightful and innovative project generation, customer journey & mapping and seizing scientific collaboration opportunities.

Qualifications:

• Min. 5 years of experience in the Pharmaceutical industry
• Launch experience and knowledge of local access environment
• Extensive product management with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement
• Demonstrated track record of handling complex/multi-faceted projects
• Proven capability to drive extensive cross-functional working
• Entrepreneurship mindset, accountability, agility, overcoming obstacles and focus on action
• Experience in taking and assigning accountability without authority within matrix
• Ability to manage multiple projects simultaneously and prioritize workload to meet business deadlines
• Strong analytical skills, able to identify and act upon opportunities for improvement
• Ability to think and act strategically
• Ability to communicate effectively across all organizational levels
• Proficiency in Turkish & English
• Track record in demonstrating Pfizer values