Trade Marketing Analyst

Critical to this role is the ability to turn insights into action. The Trade Marketing Analyst works with the Trade Marketing Manager to develop and coordinate the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. He/She should support developing trade spent strategy of the company in order to achieve company goals.

TRADE MARKETING KNOWLEDGE & CAPABILITY

Support the development of the trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities

Recommend and support trade activity proposals with analytical backing, pushing the brand guidelines whilst protecting the brand image

Managing discount budget of the company efficiently, in order to maximize output

BUSINESS INSIGHTS MANAGEMENT

Responsible for setting clear priorities for the business in the form of Key Performance Indicators (KPIs) that can be tracked, measured and turned into insights

The Trade Analyst will combine different sources of information and present the most important business developments to sales management, and propose routes of action that focus on the right business priorities.

Set KPIs: using global KPIs as a starting point, produce a set of local KPIs that are relevant for the local business. Draw insights and recommendations for action based on business targets and priorities.

Track results: Responsible for pulling information from the different data sources and analyzing the data and deriving insights from it.

Insights: Responsible for ensuring insights are understood and that clear points of action are determined to address opportunities and issues.

Reporting: Responsible for publishing regular reports such as: daily sales, discount mix dashboard, SKU penetration dashboard, Monthly NAB Bulletin

PRODUCT MANAGEMENT

Management and development of global products, Depletions and CPM.

Management and development of Sales Automation Tool: Panorama

0-2 years of experience in the FMCG sector. Ideally in Business Insights Management, Category Management, Trade Marketing or Sales.

Motivation, Team Skills & entrepreneurial spirit.

Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.

Strong analytical ability and commercial acumen to understand financial statements and market trends.

Strategic thinking able to lead the sales strategy.

Fluent in written and spoken English.

Very strong MS Office (Word, Excel, Power Point) skills.

Knowledge of analysing software (Python, Power BI, Tableau) is a plus.

Presentation skills.

Ability to work in a “self-guided” manner.