Digital writer, Freelance

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers. These brands include major international and regional names such as Arabian Business, Harper’s Bazaar Arabia, Esquire Middle East, and Cosmopolitan Middle East.

ROLE OVERVIEW

ITP Luxury, part of ITP Media Group, is looking for a digitally fluent writer to join our audience team. This role combines fast\-paced news writing, insightful features, SEO\-driven content refreshes, and trend\-led storytelling. You will work closely with our audience, data, and editorial teams to turn real\-time signals, trend alerts, and content opportunities into sharp, high\-impact stories across platforms.

Requirements

KEY RESPONSIBILITIES

• Respond to real\-time alerts, trend spikes, and opportunity signals surfaced by StoryCue and other analytics tools.
  


• Produce fast, accurate news stories that reflect brand tone and editorial standards.
  


• Track search trends, competitor coverage, and social conversations to identify timely angles.
  


• Develop mid\-length and long\-form features informed by audience demand, industry insights, and emerging trends.
  


• Turn data insights into clear, engaging narratives, explainers, and issue\-led features.
  


• Pitch relevant, high\-impact ideas based on gaps or opportunities revealed in competitor activity.
  


• Refresh and optimize evergreen content, improving clarity, structure, accuracy, and relevance.
  


• Optimize headlines, metadata, URLs, and internal linking to maximize visibility across Google Search and Google News.
  


• Update seasonal or cyclical coverage in line with audience behavior and editorial priorities.
  


• Produce backgrounders and pre\-prepared content ahead of key events, announcements, and seasonal cycles flagged by StoryCue or the editorial team.
  


• Contribute to weekly and monthly editorial calendars with clear, data\-informed planning.
  


• Tailor story angles to platform algorithms, audience behavior, and channel\-specific tone.
  


• Work closely with social editors to ensure stories perform strongly across platforms.
  

SKILLS AND EXPERIENCE REQUIRED

• 2–5 years of experience in digital journalism, publishing, or content writing.
  


• Exceptional writing and editing skills across news, features, and explainers.
  


• Ability to interpret and understand analytics (Google Analytics, Story cue, social insights, trends tools) to guide content decisions.
  


• Experience repackaging and refreshing evergreen content.
  


• Ability to write for different platforms and tones (Google, LinkedIn, IG, TikTok, newsletters).
  


• Experience using AI\-assisted editorial or trend\-tracking tools (e.g., Story cue).
  


• Background in business, policy, culture, technology, entertainment, or lifestyle journalism.
  


• Familiarity with editorial calendars and long\-lead planning.