Position Summary:
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The Brand Manager is responsible for shaping and elevating the brand image of the company and its products.
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This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives.
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The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.
Key Responsibilities:
Brand Positioning:
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Define and communicate brand positioning, value proposition, and messaging across the portfolio.
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Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
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Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.
Operations Management:
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Oversee retail operations, including store management, staffing, and customer service standards.
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Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
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Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.
Retail Execution:
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Conduct regular audits and store visits to assess compliance and identify growth opportunities.
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Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.
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Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.
Brand Building:
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Collaborate with brands to identify market trends and consumer preferences that inform product development.
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Drive initiatives to adapt the brand strategy to evolving customer needs.
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Manage the product lifecycle from concept to launch, ensuring strategic alignment.
Marketing and Communication:
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Develop integrated marketing plans to support brand objectives and sales goals.
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Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
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Monitor campaign performance and optimize investments to achieve ROI targets.
Education
Minimum Qualification required: ·
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Bachelorâs degree in business administration, Marketing, or a related field.
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MBA preferred.
Experience: ·
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8-10 years in Retail Brand Management with a proven track record of leading brand strategy.
Required Knowledge, Skills, Abilities and Attributes:
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Strong analytical skills with a data-driven mindset.
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Exceptional leadership, communication, and interpersonal abilities.
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Proficiency in Excel and familiarity with data analysis tools
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