Category Lead - Beauty & Wellness

About the Company  

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. 

Role Summary

The Category Head – Beauty & Wellness will be responsible for building, launching, and scaling the Beauty & Wellness business. The role combines full P&L ownership, category strategy, assortment curation, brand partnerships, commercial trading, and cross-functional leadership to create a differentiated destination for beauty and wellness customers. The role will drive revenue growth, profitability, customer acquisition, retention, and long-term category expansion across digital and Phygital store. 

Key Responsibilities: -

1. Category Strategy & P&L Ownership

• Define and execute the Beauty & Wellness category vision aligned with overall business objectives and customer strategy.
• Own category P&L includes revenue, gross margin, contribution margin, inventory productivity, marketing efficiency, and profitability.
• Develop and execute a 1–3-year growth roadmap covering assortment expansion, brand portfolio development, marketplace opportunities, omnichannel initiatives, and regional growth.
• Analyze market trends, consumer behavior, competitive landscape, and emerging opportunities across beauty and wellness sectors within the GCC.
• Identify whitespace opportunities and new growth segments to drive category leadership.

2. Assortment & Brand Portfolio Management

• Build and manage a differentiated portfolio across:
  • Skincare
  • Makeup
  • Fragrance
  • Haircare
  • Personal Care
  • Wellness & Self-Care
  • Vitamins & Supplements
  • Functional Nutrition
  • Women’s Wellness
  • Fitness & Recovery
  • Clean, Natural & Sustainable Products
• Develop category architecture including price ladders, customer segments, hero products, exclusive launches, bundles, and subscription offerings.
• Source, negotiate, and onboard leading regional and international brands including the marketplace model. 
• Lead commercial negotiations covering margins, rebates, marketing investments, exclusivity, payment terms, inventory commitments, and promotional support.
• Establish strategic partnerships with key suppliers to drive innovation, exclusives, and category differentiation.

3. Commercial Trading, Pricing & Growth

• Build and execute the annual trading calendar covering key retail moments such as Ramadan, Eid, Summer, Back-to-School, White Friday, Singles Day, 11.11, 12.12, New Year Wellness, and gifting occasions.
• Define pricing and promotional strategies balancing competitiveness, premium positioning, customer value, and profitability.
• Drive growth through promotions, bundles, replenishment programs, subscriptions, and loyalty initiatives.
• Monitor and optimize key KPIs including:
  • Revenue
  • Margin
  • Conversion
  • Average Order Value (AOV)
  • Sell-through
  • Customer Acquisition
  • Repeat Purchase Rate
  • Inventory Turnover
  • Category Market Share
• Lead weekly and monthly business reviews and implement corrective actions to maximize performance.

4. Customer Experience & Omnichannel Merchandising

• Partner with Product, UX, CRM, and Marketing teams to create a best-in-class Beauty & Wellness shopping experience.
• Develop category navigation, product discovery journeys, routines, wellness goals, personalized recommendations, and educational content.
• Ensure best-in-class product content including ingredients, benefits, certifications, usage guidance, routines, reviews, before-and-after imagery, and expert recommendations.
• Drive onsite merchandising strategy including category pages, landing pages, search optimization, ranking logic, and cross-category recommendations.
• Build customer engagement programs focused on replenishment, loyalty, subscriptions, sampling, and community-led discovery.
• Identify opportunities to integrate beauty and wellness with fashion and lifestyle categories to increase basket size and customer lifetime value.

5. Supply Chain, Inventory & Operations

• Partner with Planning and Supply Chain teams to manage demand forecasting, inventory investments, replenishment, launch planning, and lifecycle management.
• Optimize inventory health, stock cover, markdown exposure, and working capital efficiency.
• Ensure operational readiness for beauty and wellness-specific requirements including storage, shelf-life management, temperature-sensitive products, compliance, and returns handling.
• Drive availability and fulfillment excellence while minimizing stock-outs and excess inventory.

6. Marketing, Partnerships & Customer Growth

• Collaborate with Brand Marketing, CRM, Social Commerce, Influencer Marketing, and Performance Marketing teams to drive customer acquisition and retention.
• Develop integrated category campaigns, product launches, influencer partnerships, and brand collaborations.
• Build category awareness through educational content, wellness programs, expert partnerships, and community engagement initiatives.
• Drive customer lifecycle strategies focused on repeat purchases, replenishment behavior, and long-term loyalty.

7. Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing team across category management, buying, merchandising, and trading.
• Foster a culture of commercial excellence, customer obsession, innovation, and accountability.
• Collaborate closely with Product, Operations, Finance, Marketing, CRM, Marketplace, and Retail teams to deliver category objectives.
• Mentor and develop future category leaders within the organization.

Desired Experience:

· Bachelor’s or Master’s degree in Business, Retail, Marketing, or related field.
· 8-12 years of experience in beauty, wellness, or lifestyle retail, with strong exposure to category management or buying.
· Proven track record of managing category P&L and driving commercial growth in high-SKU environments.
· Strong understanding of beauty and wellness trends, customer behavior, and product ecosystems.
· Experience in sourcing, vendor negotiations, and brand partnership management.
· Strong analytical and commercial acumen with ability to drive performance through data.
· Experience working across digital and omnichannel environments.
· Excellent stakeholder management and ability to lead cross-functional teams.