Digital Learning Specialist

Role Purpose

The Digital Learning Specialist is responsible for developing, managing, and optimizing digital learning experiences across online, blended, and on-demand platforms. The role also oversees the organization’s digital ecosystem, including the website, learning platforms, learner portals, and any dedicated mobile applications, ensuring all digital channels deliver a seamless and high-quality user experience. The specialist supports the organization’s digital transformation by enabling scalable, engaging, and efficient learning solutions through technology.

Key Responsibilities

1. E-Learning Content Development

• Design and develop interactive e-learning courses, microlearning modules, videos, quizzes, and digital assessments.
• Convert classroom-based programs into online and blended learning formats.
• Work with subject matter experts to transform content into engaging digital learning experiences.
• Ensure learning materials are visually appealing, learner-centered, and outcome-driven.

2. Learning Management System (LMS) Administration

• Manage day-to-day operations of the Learning Management System (LMS).
• Upload courses, configure learner journeys, manage enrollments, and track completion rates.
• Maintain user access, troubleshoot learner issues, and ensure smooth system functionality.
• Coordinate with IT teams or vendors on upgrades, integrations, and technical enhancements.

3. Website & Digital Platforms Management

• Manage and continuously update the organization’s website, ensuring content is current, accurate, and aligned with branding.
• Maintain program pages, trainer profiles, registration forms, event announcements, and landing pages.
• Coordinate with developers or vendors on website enhancements, hosting, security, and performance optimization.
• Monitor website analytics, traffic, user journeys, and conversion performance.
• Ensure SEO best practices are applied to increase visibility and reach.

4. Mobile App & Digital Tools Management

• Oversee any dedicated mobile application for the academy, ensuring functionality, usability, and regular updates.
• Manage additional digital tools such as CRM systems, learner portals, automation tools, webinar platforms, and communication systems in coordination with central IT.
• Recommend and implement new digital tools that improve learner experience, operational efficiency, and engagement.

5. Learning Experience Optimization

• Improve learner engagement through gamification, automation, mobile learning, and personalized pathways.
• Analyze learner behavior and recommend enhancements to improve completion and satisfaction rates.
• Ensure all digital learning experiences are intuitive and user-friendly.

6. Multimedia & Digital Production

• Develop or coordinate production of learning videos, graphics, animations, and supporting materials.
• Edit webinars, virtual sessions, and recorded content for reuse in programs.
• Ensure brand consistency and professional quality across all digital assets.

7. Reporting & Analytics

• Track participation, completion rates, learner progress, website traffic, and digital engagement metrics.
• Generate dashboards and reports for management.
• Use insights to improve digital performance, learner retention, and user experience.

8. Quality Assurance & Compliance

• Ensure digital courses, website pages, and applications meet quality standards and accessibility requirements.
• Test systems and platforms across devices and browsers before launch.
• Maintain updates to ensure relevance, accuracy, and cybersecurity compliance.

Key Performance Indicators (KPIs)

• Number of digital courses launched annually.
• Website traffic, engagement, and conversion rates.
• Mobile app usage and user satisfaction.
• LMS uptime and user satisfaction levels.
• Course completion and learner engagement rates.
• Average turnaround time for digital updates and content deployment.
• Reduction in user support issues.

Qualifications & Experience

• Bachelor’s degree in Instructional Design, Education Technology, Multimedia, IT, Digital Media, or related field.
• 3–6+ years of experience in digital learning, LMS administration, website management, or digital platforms management.
• Hands-on experience with LMS platforms, CMS/website systems such as WordPress, and digital tools.
• Experience with authoring tools such as Articulate 360, Adobe Captivate, Canva, or similar tools.
• Knowledge of SEO, analytics tools, and mobile app management is preferred.
• Strong command of English and Arabi.

Core Competencies

• E-Learning Design
• LMS & Platform Management
• Digital Innovation
• UX / Learner Experience
• Data Analysis
• Problem Solving
• Attention to Detail