Director Marketing & Communication

Translate Cluster’s vision and business objectives into strategic marketing and communication plans adapting and delivering best-in-class approaches and activities.

Core Responsibilities:

• Define and oversee marketing long-term and annual strategies for the Cluster and each of its businesses.

• Act as a key advisor in the cluster with regards to marketing and communications plans, campaigns, initiatives and programs.

• Lead all stakeholder engagement and foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.

• Direct and lead strategic, results-driven and high-quality marketing and communications services to protect the reputation of and consistently promote the Cluster and its business units.

• Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.

• Control budget allocations and spends for annual cluster marketing and communications activities intended to build reputation, position and promote Cluster and the businesses.

• Direct market research to study industry best practices; latest channels, materials and tools; and implement new ideas in the cluster.

• Explore opportunities and advise new markets to promote the cluster’s products and services.  

• Evaluate and approve cluster’s marketing content and the appropriate channels to attract customers.

• Deliver reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans. 

• People Management Responsibilities:

• Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.

• Ensure that the team has access to the necessary resources, including budget and technology, to support their projects.

• Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas.

• Coach and mentor direct reports ensuring the effective management of their teams.

• Strategic Responsibilities:

• Oversee/guide the development of the brand strategy for Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments.

• Oversee/guide the activities of the marketing and communications department ensuring that the team’s output is integrated, meets objectives and is measured.

• Oversee/guide the processes, workflows and the structure of the department ensuring that they are optimised, and that high-quality output is delivered

• Ensure that the marketing and communications department is aligned with procurement, operations and HR to ensure smooth day-to-day operations. 

• Oversee the plan for the provision of marketing assistance to Business Development when identifying new viable business lines.