E-Business Executive - Partnerships & Customer Retention

Job Purpose

To support the growth of Air Arabia’s direct online business by developing customer acquisition partnerships, managing retention initiatives and ensuring effective execution of related campaigns. Supports the use of AI and automation to improve campaign performance, operational efficiency and customer engagement across E-Business activities.

Key Result Responsibilities

• Uses customer, booking and campaign data to identify acquisition and retention opportunities, customer segments and suitable offer mechanics.


• Identifies and supports partnerships with banks, card schemes, payment partners, corporate partners and Closed User Groups (CUGs) across Air Arabia markets, while maintaining relationships with existing and potential partners.


• Prepares partnership proposals and campaign details for review and approval.


• Identifies retention opportunities across the customer lifecycle and plans initiatives such as win-back vouchers, repeat-booking offers and other targeted promotions aimed at encouraging customers to book again.


• Coordinates the setup, testing and launch of approved acquisition and retention campaigns.

Key Result Responsibilities - Continued

• Monitors live campaigns to confirm discounts, vouchers and eligibility rules are working as approved, and highlights misuse, incorrect application or other irregularities.


• Completes post-campaign activities and support for invoicing of partner-funded campaigns.


• Maintains acquisition and retention reporting.


• Supports the identification and implementation of AI and automation opportunities to improve acquisition, retention, campaign effectiveness and operational efficiency.


• Supports other E-Business activities as required, including promotional campaigns, web updates, testing and other team priorities.

Qualifications (Academic, training, languages)

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing, E-Commerce or equivalent. 


• Strong campaign and project coordination skills, with the ability to manage multiple partnerships and campaigns simultaneously.


• Good commercial, analytical and negotiation skills.


• Strong attention to detail and accuracy.


• Strong written and verbal communication skills.


• Strong problem-solving and follow-up skills.


• Proficiency in Excel and PowerPoint.


• Familiarity with CRM, voucher management, digital analytics or e-commerce systems is an advantage.


• Fluent in English; additional languages are an advantage.


• Comfortable using AI and automation tools.

Work Experience

• 1–3 years of relevant experience in partnerships, e-commerce, digital marketing, or customer acquisition and retention campaigns.


• Experience in the aviation, travel, banking or e-commerce sectors is an advantage.