Field Sales Executive

Job Description:

About the Role

We are looking for a results-driven Field Sales Executive to drive new business growth within Abu Dhabi’s hospitality market. This role focuses on acquiring restaurants, cafés, QSRs, and hospitality groups through direct, in-person sales activity.

You will own the full sales cycle within your assigned territory and be responsible for achieving defined revenue and pipeline targets.

Key Responsibilities

Territory Development

• Identify and target high-potential hospitality accounts in Abu Dhabi


• Execute structured field prospecting plans and venue visits


• Build and maintain a strong, qualified sales pipeline

Lead Generation & Qualification

• Generate leads through field outreach, referrals, and networking


• Qualify prospects by assessing needs, decision-making structure, and budget

Sales Cycle Management

• Manage the full sales process from first contact to contract signing


• Conduct discovery meetings with owners, marketing teams, and IT stakeholders


• Present SaaS solutions aligned to client needs


• Negotiate commercial terms within approved pricing frameworks


• Coordinate with internal teams for technical or commercial support

Revenue & KPI Ownership

• Achieve monthly and quarterly revenue targets


• Maintain strong pipeline coverage ratios


• Ensure accurate CRM updates and forecasting

Market Intelligence

• Provide insights on competitors and market trends


• Submit weekly activity and forecast reports

Key Performance Indicators (KPIs)

• Monthly Recurring Revenue (MRR) signed


• Number of new accounts closed


• Pipeline value generated


• Conversion rates (meeting → opportunity → close)


• Field activity levels


• CRM accuracy and forecast reliability

Requirements

Minimum Qualifications

• 3–5 years of B2B sales experience in Abu Dhabi


• Proven experience selling SaaS solutions to hospitality businesses


• Strong track record of meeting or exceeding revenue targets

Core Competencies

• Strong negotiation and closing skills


• Structured pipeline management


• Excellent stakeholder engagement


• High personal accountability


• Professional communication and presentation skills

Preferred

• Existing network within Abu Dhabi hospitality sector


• Experience selling POS, CRM, loyalty, or hospitality tech solutions


• Exposure to integrator or reseller-led sales models

What We Offer

• Competitive salary + performance-based incentives


• High-growth environment


• Autonomy in managing your territory


• Opportunity to work with leading hospitality brands