Black & Grey HR is acting on a strictly confidential mandate for one of the UAEâs biggest employers â a high\-impact, multi\-business organization with strong national visibility and ambitious growth plans.
We are identifying a senior brand and marketing leader to own group\-level brand strategy and integrated marketing execution across a portfolio of businesses. This is a high\-trust role with direct leadership exposure, built for someone who can set direction, align stakeholders, and deliver measurable commercial impact at scale.
The Mandate:
\- Lead group brand strategy aligned to business priorities.
\- Convert strategy into annual/multi\-year plans, KPIs, and budgets.
\- Ensure consistent positioning, identity, and storytelling across channels and business lines.
\- Drive integrated campaigns across digital, ATL, partnerships, content, and experiential.
\- Own performance measurement, ROI reporting, and optimization.
\- Partner with senior stakeholders to strengthen brand equity and customer experience.
\- Oversee brand governance, creative standards, collateral, and activations.
\- Appoint and manage agencies and specialist partners.
\- Lead market research, brand tracking, and perception insights.
Requirements
\- 8â10+ years in senior brand/strategic marketing roles.
\- Proven experience operating in complex, multi\-stakeholder environments (portfolio/group preferred).
\- Strong strategic thinking with hands\-on execution discipline.
\- Confident with budgets, KPIs, governance, and senior leadership alignment.
