Horeca Senior Sales Executive

Sales & Business Development

• Identify, target, and acquire new HORECA clients across Dubai

• Maintain and grow relationships with existing accounts

• Develop and execute sales plans to achieve revenue targets

• Monitor competitors’ activities, pricing, and market trends

• Present products and solutions to clients effectively and professionally

Account Management

• Serve as the primary point of contact for HORECA clients

• Ensure client satisfaction by addressing concerns and resolving issues promptly

• Conduct regular follow\-ups, meetings, and product presentations

• Track client feedback and communicate market insights to management order Management & Coordination

• Coordinate with operations, logistics, and inventory teams for timely delivery

• Ensure accurate order processing, documentation, and invoicing

• Monitor order fulfillment and resolve any discrepancies or delays

Reporting & Forecasting

• Prepare daily, weekly, and monthly sales reports for management

• Forecast sales, identify potential risks, and plan mitigation strategies

• Track KPIs such as sales volume, new client acquisition, and account growth 

Promotions & Marketing Support

• Support marketing campaigns, product launches, and promotional events

• Conduct client demos and tasting sessions for new products

• Assist in creating customized proposals for key accounts

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Vendor & Stakeholder Coordination

• Liaise with suppliers and vendors to ensure competitive pricing and availability

• Assist in evaluating quotations and managing contracts for HORECA clients

• Coordinate with internal teams to ensure smooth execution of client requirements

Requirements

Education

• Bachelor’s Degree in Business, Sales, Marketing, Hospitality, or related field (mandatory)

Experience

• 3–5 years of sales experience in the HORECA segment (UAE experience preferred)

• Proven track record of achieving sales targets and managing key accounts

• Knowledge of foodservice distribution, QSRs, hotels, and catering clients is a strong advantage

Skills and Attributes

• Strong negotiation and relationship\-building skills

• Excellent communication and presentation skills

• Proactive, result\-oriented, and self\-motivated

• Ability to work under pressure and meet tight deadlines

• Market awareness and strategic thinking

• Willingness to travel across Dubai and occasionally other Emirates

• Strong organizational and reporting skills

• Valid UAE Driving License is mandatory

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