Marketing Executive

​

About Us

​HQMena is a leading events and exhibition
company specializing in the financial services, fintech, and trading
industries. We organize premier global events such as Forex Expo, Money Expo,
and Crypto Expo, connecting industry leaders, investors, and innovators.
At HQMena, we foster creativity, teamwork, and excellence. We offer a dynamic
work environment where talent is recognized, and professional growth is
encouraged.

Job Description

We are seeking a data -driven and detail -oriented Email,
CRM & WhatsApp Marketing Executive to lead our targeted communication
strategy. This role is essential for driving attendee registrations, nurturing
leads, and maximizing engagement for our global exhibitions. You will manage
segmented email campaigns, maintain CRM accuracy, and execute high -impact
WhatsApp broadcast campaigns tailored to key audiences.

Key Responsibilities:

• Email
  Marketing - Plan, write, and schedule targeted email campaigns for
  audience segments (traders, IBs, investors, exhibitors).
  
• Build
  and manage automated workflows for registrations, reminders, and
  re -engagement.
  
• A/B
  test email content, subject lines, and CTAs to optimize open and
  conversion rates.
  
• Ensure
  email design is responsive, visually appealing, and compliant with GDPR
  and anti -spam regulations.
  
• Maintain
  and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience
  behavior and registration stage.
  
• Coordinate
  data sync between CRM, registration platforms, and lead capture systems.
  
• Monitor
  engagement metrics (open rate, CTR, bounce rate) and use insights to
  refine outreach strategies.
  
• Support
  sales and operations teams with tailored CRM campaigns and lead tracking.
  
• WhatsApp
  Campaign Management - Plan and execute WhatsApp broadcast campaigns via
  platforms like Twilio, Interakt, WATI, or Zoko.
  
• Segment
  recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for
  high engagement.
  
• Create
  clear, action -driven WhatsApp messages for reminders, QR codes,
  confirmations, and announcements.
  
• Track
  delivery and response rates to improve campaign timing and content.
  
• Coordinate
  closely with operations to address real -time questions or last -minute
  updates via WhatsApp.
  
• Work
  with designers and content writers to develop creative assets for
  campaigns.
  
• Collaborate
  with sales on exhibitor/sponsor communication and database outreach.
  
• Assist
  with post -show nurturing campaigns and feedback collection.
  

Requirements

Requirements:

• Bachelor's
  degree in Marketing, Communications, or related field.
  
• 1+
  years of experience with email marketing and CRM management.
  
• Hands -on
  experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.
  
• Familiarity
  with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong
  advantage.
  
• Good
  understanding of email and messaging KPIs and how to improve them.
  
• Knowledge
  of GDPR and other data privacy regulations.
  
• Excellent written English
  and strong attention to detail.
  

Benefits