PR & Communications Manager

Job Title: PR & Communications Manager

Industry: Fashion

Location: Dubai, UAE

 

Role Overview:

We are seeking a dynamic and creative PR & Communications Manager to lead brand storytelling, media outreach, and communication strategy for a premium fashion brand based in Dubai. This individual will play a pivotal role in enhancing the brand’s visibility, managing media relations, and crafting impactful messaging across channels.

Key Responsibilities:

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  Strategic Communications:

  
  
  
  
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    Develop and execute a comprehensive PR and communications strategy aligned with the brand’s vision and commercial goals.

    
    
  
  
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    Ensure consistent messaging across all external and internal communications.

    
    
  
  
  
  


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  Media Relations:

  
  
  
  
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    Build and maintain strong relationships with fashion, lifestyle, and business media in the UAE and GCC.

    
    
  
  
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    Secure high-impact media placements in print, digital, broadcast, and influencer channels.

    
    
  
  
  
  


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  Brand Positioning & Storytelling:

  
  
  
  
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    Craft compelling brand narratives, press releases, speeches, Q&As, and editorials.

    
    
  
  
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    Lead brand storytelling across product launches, events, collaborations, and CSR initiatives.

    
    
  
  
  
  


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  Event Management:

  
  
  
  
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    Plan and execute media events, fashion shows, influencer activations, and press previews.

    
    
  
  
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    Manage guest lists, press kits, post-event coverage, and reporting.

    
    
  
  
  
  


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  Digital & Social PR:

  
  
  
  
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    Collaborate with the marketing team to amplify campaigns through influencer relations and digital PR.

    
    
  
  
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    Oversee brand reputation across online platforms.

    
    
  
  
  
  


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  Crisis Communications:

  
  
  
  
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    Act as the brand’s key spokesperson when required.

    
    
  
  
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    Lead crisis communication efforts, ensuring timely and tactful responses.

    
    
  
  
  
  

Requirements:

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  Bachelor’s degree in PR, Communications, Journalism, or related field.

  
  


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  5–8 years of relevant experience, preferably within the fashion or luxury sector.

  
  


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  Deep understanding of the GCC media landscape, especially in Dubai.

  
  


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  Strong existing relationships with regional press and influencers.

  
  


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  Exceptional writing, editing, and storytelling skills in English (Arabic is a plus).

  
  


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  Proven experience in managing high-profile events and influencer collaborations.

  
  


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  Confident, polished, and well-networked within the fashion/lifestyle scene.

  
  

Preferred Candidate Profile:

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  Based in Dubai 

  
  


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  Experience working with or representing premium/luxury fashion brands.

  
  


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  Energetic, proactive, and highly organized with a flair for creativity.