The Role

• Drive du Pay adoption and remittance growth across the Nepalese expatriate community in the UAE, helping establish du Pay as a preferred secure, convenient, and cost-effective remittance solution.
• Own customer acquisition, activation, retention, reactivation, transaction growth, and community penetration within the Nepalese corridor, reporting to the Channel Lead – Remittance Business with functional oversight from the Remittance Lead – du Pay.
• Operate as a UAE field-based customer-acquisition and revenue-growth professional with direct accountability for measurable business performance.
• Build trusted relationships across Nepalese community structures, employer networks, associations, cultural groups, influencers, and customer clusters, translating community credibility into sustainable adoption.
• Engage blue-collar workers, security personnel, hospitality employees, service-industry workers, transportation employees, skilled workers and technicians, SME owners, Nepalese professionals, and community organizations/associations.
• Apply strong knowledge of Nepalese community dynamics, remittance behaviours, customer motivations, local networks, and referral-led decision making to strengthen acquisition and conversion.
• Drive the full customer lifecycle from registration and KYC through wallet activation, first remittance, repeat transaction, active usage, retention, and reactivation.
• Deliver new registrations, KYC completion, first-time and repeat remittance transactions, dormant-customer reactivation, MAU growth, remittance-volume growth, and deeper community penetration.
• Leverage the community's strong remittance dependency, high network trust, referral-driven behaviour, active cultural/association participation, concentrated employment/residential clusters, and influence of community leaders and employers.
• Build success through consistent field engagement, strong relationships, and community credibility, converting access into active remittance users and commercial growth.

Duties and Responsibilities

• Develop and manage Nepalese community relationships across Sonapur, Muhaisnah, Al Quoz, Jebel Ali, DIP, Sharjah Industrial Areas, Ajman, labour accommodations, and worker housing clusters.
• Maintain a live database of community leaders, associations, employers, business owners, sports clubs, social groups, cultural organizations, and community influencers, while identifying new acquisition opportunities.
• Execute customer acquisition through community activations, employer partnerships, referral campaigns, labour-accommodation visits, community events, sports sponsorships, and retail partnerships.
• Drive app downloads, registrations, KYC completion, and wallet activation while educating customers on the benefits and features of du Pay remittance services.
• Manage the funnel from Registration KYC Completion Wallet Activation First Remittance Transaction Repeat Transaction Active Customer, actively reducing drop-offs and maximizing registration-to-first-transaction conversion.
• Build relationships with security companies, hospitality operators, construction companies, facility-management companies, logistics companies, and labour-supply firms employing large numbers of Nepalese workers.
• Conduct regular workplace activations for employee awareness, customer registration, first-transaction activation, and referral generation.
• Build Tier 1 relationships with Nepalese association leaders, community committee members, religious leaders, event organizers, business owners, and labour supervisors.
• Build Tier 2 relationships with WhatsApp group administrators, Facebook community leaders, TikTok creators, YouTube creators, and social-media advocates, using these relationships to create awareness, trust, and referrals.
• Execute weekly employer visits, accommodation activations, retail partnerships, and community outreach sessions; monthly Nepalese gatherings, cultural celebrations, sports tournaments, awareness campaigns, and referral drives; and quarterly larger community events, festival activations, and strategic community partnerships.
• Ensure all community activity is directly linked to measurable customer-acquisition and activation outcomes.
• Convert registered-but-never-transacted users to first transaction; drive second transaction within 30 days for first-time users; increase frequency and loyalty among active users; reactivate dormant users through structured outreach; and strengthen retention/referrals among high-value users.
• Monitor Al Ansari Exchange, Lulu Exchange, Al Fardan Exchange, Careem Pay, e& money, BOTIM Pay, TapTap Send, Remitly, and Comera Pay, tracking exchange rates, transfer fees, cashback campaigns, promotional offers, referral programs, and community activations.
• Provide weekly market-intelligence reports with improvement recommendations.
• Maintain accurate and timely records of community visits, customer meetings, employer engagements, leads, registrations, activations, referrals, and transactions influenced, with disciplined logging and reporting through company systems.
• Deliver monthly expectations of 150–250 registrations, 70–100 first-time remittance transactions, 40–70 dormant-customer reactivations, at least 50 community visits, at least 15 influencer/association meetings, and at least 8 community activations, plus assigned remittance-volume, active-user-growth, MAU, and registration-to-activation targets.

Requirements

• Fluent Nepali is mandatory; English and Hindi are preferred.
• Minimum 2–4 years of UAE experience with proven field-sales performance.
• Strong relationship-building capability, comfort working across labour accommodations and employer locations, and ability to travel extensively across assigned territories.
• Preferred experience within exchange houses, remittance businesses, fintech companies, telecom sales, banking acquisition, merchant acquisition, or FMCG field sales.
• Strong capability in community engagement/networking, customer acquisition and activation, relationship management, sales and negotiation, territory planning, influencer/stakeholder management, customer lifecycle management, CRM/reporting, problem solving, and results-driven execution.
• Demonstrable access to Nepalese associations, community groups, clubs, or organizations in the UAE, together with employers, security companies, labour accommodations, or worker communities.
• Evidence of previous sales targets and achievements and the ability to present a credible plan to acquire and activate 100 Nepalese remittance users within the first 30 days.
• Ability to explain a structured approach to reactivating customers dormant for at least 90 days and provide an example of a community activation campaign that delivered measurable business results.
• Candidate evaluation places significant weight on Community Reach & Existing Network and Sales & Customer Acquisition Track Record, followed by UAE Market & Remittance Knowledge and Execution, Reporting & Territory Management. Only candidates with proven field-sales achievements and demonstrable Nepalese community access should be shortlisted.
• Performance incentives are aligned to first-time transactions, repeat transactions, dormant-customer reactivation, registration-to-activation conversion, and CRM/reporting compliance, with the strongest emphasis on first-time transactions.
• Benefit from a market-competitive compensation package complemented by a lucrative performance-linked incentive structure that rewards customer activation, repeat usage, reactivation, commercial growth, and disciplined execution.
• The ideal profile is a community-connected sales professional—not a marketing executive, promoter, or event coordinator—who understands the Nepalese diaspora, builds trust quickly, and consistently converts relationships into active remittance users, repeat transactions, and sustainable remittance growth.

Market competitive salary and lucrative salary structure.

Company provided visa, health insurance and yearly airfare.