Specialist - Marketing (Sakina)

• Creates engaging written content for all of SEHA’s marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal. 


• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity


• Stay up-to-date with the latest industry trends


• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand 


• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials


• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director


• Liaise with Designers to enrich text with visual aids, like images and charts


• Cooperate with the marketing team to create web content and monitor its effectiveness over time


• Use SEO practices to optimize articles and increase visibility

• Plan and implement editorial calendar


• Prepare and publish articles that describe our company and products


• Write clean, concise, well-polished content


• Research industry-related topics and identify gaps in our content


• Shape language and tone used in sales emails, banners and brochures


• Ensure all content is up-to-date


• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year


• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company


• Determine sources for content creation (both internal and external)

• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies


• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames

• Maintaining confidentiality with regards to any information exchanged or received in the current capacity of role in accordance with SEHA corporate policies 

Promoting Customer Service standards

• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders 


• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA 


• Performing any other duties as may be assigned relevant to the basic responsibilities of the role 

• Adhering to requirements of the Occupational Health and safety guidelines and infection control guidelines


• Understanding and adhering to emergency preparedness plans/policies

• Recognizing the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position


• Dressing appropriately to meet the expectations of the specific work area and in alignment with the Occupational Health and Safety policies


• Building key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care


• Complying with any regulations related to mentoring, training, development of UAE nationals staff