Area Sales Manager

Area Sales Manager-  Midlands/South

Closing date for applications: 14th September 2026

Company: Le Chameau

Le Chameau remains the only rubber boots maker to be handmade by a single master bootmaker in our wholly owned Moroccan factory. We are proud of our heritage; the traditional boot-making skills have been passed from generation to generation. We still have the same customers at our heart: professionals and heavy-use outdoor people who need footwear that performs and lasts.

Role Overview:

As Area Sales Manager, your role is to represent the Le Chameau brand in a manner consistent with the Le Chameau culture across all consumer and trade-related activities. You are responsible for trade sales for the Le Chameau brand in your designated area, managing accounts, maintaining the business, and furthering relations to ensure a successful sell-in and sell-through.

Your main responsibilities:

•  Managing the accounts and sales territory effectively and efficiently; developing plans to achieve your area and account sales targets.


• Opening new accounts where appropriate, in conjunction with the Sales Director.


• Negotiating the sell-in of the product range, delivery dates and sell-through activity in line with the commercial plan for the brand.


• Organising sales activities to achieve the area sales target and agreed sales KPIs.


• Effectively coordinating key messages and selling activities at all stages of the sales process


• Meeting deadlines to contribute to forecast accuracy and production planning.


• Proactively working with customer service to ensure Le Chameau remains an outstanding service partner, accurate paperwork and shipments, timely communication, etc.


• Manage clearance sales in the most profitable, least disruptive way.


• Monitoring sell-through with accounts via regular contact with merchandisers or buyers and proactively seeking to resolve any issues in season. Gaining access to sell-through reports where possible.


• Control and manage the brand distribution within your sales territory.


• Provide timely, local area information to the Sales Director as input to the commercial, product and brand strategy.


• Advising accounts on how to best retail the category, plus any marketing and POS opportunities available.


• Attend all brand meetings, trade shows and consumer events in partnership with the marketing team.


• Responsibility and organisation of in-store training and events for accounts, completing Go Spot Check reports for all in-store visits.


• Liaison with the training team to ensure all accounts are trained in order of priority.

  Your Objectives:

•  You achieve your sales targets.


•  You achieve the brand KPIs as specified.


•  You meet order deadlines specified by the Sales Director.


•  You meet your key accounts in person, twice per season to drive sell-through, identify opportunities and resolve any issues, and have access to regular customer sales reports where possible.


• You meet your other accounts at least once per year to discuss the business, sell through etc. 


• You implement trade marketing campaigns with key retailers in agreement with the Sales Director and Head of Marketing.

 What you need to succeed

• A results-orientated sales professional.


• Passionate about the brand and customer experience.


• A genuine passion for the outdoors and understanding of this community.


• You are a team player who’s easy to get along with and excellent at fostering great working relationships.


• A master of time management and multi-tasking, prioritising your workload always to deliver on time.  


• Customer-centric and collaborative.


• Concise, detailed, and articulate.


• Passionate about sustainability and giving back.


• A thorough understanding of retail metrics.