Head of Marketing Operations

• Manage the marketing budget and
  marketing plan to generate as many high -quality sales leads for the business as
  possible. Primarily looking after the Portman Finance Group brand but working
  on other group brands as required by the business.
  
• Manage the email marketing programme.
  
• Manage template emails for the sales
  team.
  
• Manage the direct mail programme.
  
• Manage sector marketing, advertising
  and associated exhibitions.
  
• Manage digital advertising and PPC
  campaigns via our agency.
  
• Manage the effectiveness of the website
  and app as organic lead generation tools and landing page for campaigns.
  
• Ensure campaigns are coordinated across
  channels and implement test and learn strategies.
  
• Understand the performance of each
  channel and initiative to report on the effectiveness of the marketing function.
  Producing data as required using our analytics platform.
  
• Work with the Head of Brand to produce
  content in line with the brand guidelines and tone of voice and to direct
  social media content.
  
• Work with the Tech Team to evolve the
  CRM platform where necessary.
  

Requirements

• 15+ years experience in a
  business -to -business marketing environment.
  
• 5+ years experience of managing teams.
  
• Very commercial and sales focused.
  
• Ability to work with stakeholders at
  all levels of seniority across the business.
  
• Experience of working across marketing
  channels.
  
• High level of numeracy and data
  literacy.
  
• Up to date with current marketing
  issues trends and techniques.
  

Benefits