Owned & Content Media Assistant Manager

About The Brands

Position Summary

The Content & Owned Channel Assistant Manager is responsible for supporting the delivery of owned media and content programmes that drive brand awareness, engagement and consumer connection across digital channels.  

Reporting into the Consumer Marketing Manager, this role supports the planning, creation and deployment of content across owned platforms, ensuring content is delivered consistently, on time and in line with brand standards. The role plays an important part in supporting content performance, channel growth and campaign amplification across the consumer journey.

The Content & Owned Channel Assistant Manager works closely with Consumer Engagement, Influencer & PR, Paid Media, Online, Marketing and Trade Marketing teams to support integrated campaign delivery across owned, earned and paid channels. This role requires a socially fluent, culturally and creatively driver marketer with strong editorial judgement, content planning ability and an understanding of channel performance and consumer behaviour

Key Resposibilities

Content Planning & Deployment

• Support the implementation of owned media and content strategies aligned to brand objectives and campaign priorities.


• Assist in planning and deploying content across owned social and digital channels.


• Support editorial calendar management and content scheduling.


• Ensure content is delivered in line with brand guidelines, tone of voice and visual standards.


• Create high quality, social first content when required for campaign moments or evergreen

Content Creation & Campaign Support

• Coordinate and execute content creation projects across internal teams, agencies and external partners.


• Support the briefing, review and approval process for content assets.


• Partner with marketing, trade, online, CRM, Paid Media and Consumer Engagement to ensure content needs across the 360 are met, with integrated storytelling.


• Adapt content across multiple platforms and formats.


• Support campaign amplification through content deployment and execution.


• Develop clear creative briefs for internal teams, creators, PRO artists and agency partners, translating brand priorities into compelling content ideas with a strong visual aesthetic.

Channel Management & Optimisation

• Support the day-to-day management of owned social media channels and content platforms.


• Monitor content performance and audience engagement metrics.


• Assist with reporting, campaign tracking and performance analysis.


• Identify opportunities to improve content effectiveness and audience engagement, and potential new platforms

Cross-Functional Collaboration

• Work closely with Consumer Engagement, Influencer & PR, Marketing, Trade, CRM and Paid Media teams to support integrated campaign execution.


• Coordinate influencer and creator content integration where relevant.


• Support alignment between global content direction and local market requirements.


• Build effective working relationships with internal stakeholders and external partners.

Operational Excellence & Governance

• Manage content workflows, timelines and approval processes.


• Maintain content libraries, asset management systems and publishing schedules.


• Support governance across owned channels to ensure consistency and compliance.


• Stay informed on platform developments, content trends and emerging opportunities.

What This Role Does

Supports Owned Media & Content Delivery

• Coordinates the execution of content and owned media activity across digital channels.

Assists with Editorial Planning

• Supports content calendar management and content deployment across owned platforms.

Supports Content Creation & Campaign Execution

• Coordinates content development and helps deliver integrated marketing campaigns.

Monitors Channel Performance

• Tracks content engagement and channel performance to support optimisation efforts.

Facilitates Cross-Functional Collaboration

• Works across Marketing, Consumer Engagement, PR and Paid Media teams to support aligned execution.

Maintains Operational Excellence

• Ensures content workflows, approvals and publishing processes are managed efficiently.

What You Will Need To Be Successful In This Role

• Experience within content marketing, social media, digital marketing or communications.


• Strong understanding of social platforms, content formats and digital consumer behaviours.


• Experience across TikTok and Meta platforms, with a strong understanding of social-first storytelling


• Experience supporting content creation, content planning or channel management activities.


• Confident creating social-first content directly, including short-form video, trend-led assets and reactive content that is aligned to brand guidelines.


• Strong organisational and project management skills.


• Excellent communication and stakeholder management capability.


• Ability to manage multiple projects and deadlines simultaneously.


• Strong attention to detail and operational discipline.


• Analytical mindset with the ability to interpret content performance metrics.


• Experience working with creative teams, agencies or external partners.


• Luxury, beauty, fashion or premium consumer brand experience preferred.

Compensation & Benefits

•    1 day working from home
•    25 Days Annual Leave (exc. Bank Holidays)
•    1 day Annual Leave to celebrate your birthday
•    Holiday Purchase opportunity
•    Bonus Opportunity
•    Ability to work Remotely/Abroad up to 18 days per calendar year 
•    Summer Fridays
•    Generous Staff Discount
•    Mental Health Wellbeing Initiatives 
•    Benefits platform with exclusive discounts and offers
•    Employee resource groups 
•    LinkedIn learning