PR Account Manager, B2B & Consumer Technology - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson Tech team:

You will have the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of our 20+ Technology team enables us to deliver integrated communications spanning consumer technology, lifestyle and product PR, corporate communications, B2B technology, digital & social, executive positioning, analyst relations, influencer marketing, content marketing, and public affairs. We understand how technology shows up in people’s everyday lives, as well as the broader ecosystems, innovation stories, and reputation challenges that shape how brands connect with consumers, media, creators, partners, and industry stakeholders. 

Having a passion for consumer and enterprise technology is essential for this role as you will be working with some of the world’s most impactful technology innovators. We believe that technology has the power to enhance human experience, shape culture, fuel creativity, and redefine the way people live, work, play, communicate, and create. Whether it’s smartphones, PCs, gaming, AI-enabled devices, imaging, semiconductors, connected experiences, creator tools, or emerging platforms, we are dedicated to turning technical innovation into relevant, human-first stories that earn attention and drive reputation. 

More about the role:

The team is looking to recruit an Account Manager to work across a portfolio of leading global technology clients, spanning industry heavyweights and innovators such as Adobe, Qualcomm, Dell Technologies, Canon, and other brands operating at the intersection of technology, creativity, entertainment, devices, and everyday consumer experiences. 

The role involves taking on a trusted, consultative position for key client contacts, leading the execution of integrated communication strategies, and driving daily account operations across consumer technology launches, product storytelling, media and influencer engagement, reviews programmes, events, and always-on reputation-building activity. 

What you'll do:

• Client Relationship Management: Serving as the primary day-to-day contact for mid-level clients, leading regular status touchpoints, ensuring proactive upward communication, and anticipating client needs. 

• B2B & Consumer Technology Storytelling: Distilling complex technologies, products, platforms, propositions, and launches into sharp narratives tailored for business, trade, vertical, national, consumer technology, lifestyle, creator, and influencer audiences. 

• Workstream Ownership: Driving key deliverables and campaign workstreams from inception to completion, ensuring projects are delivered on strategy, on schedule, and to the highest quality standard. 

• Media, Reviews, Analyst, Creator & Content Creation: Leading daily engagement across business, trade, vertical, tier-1, consumer technology, lifestyle, creator, and influencer media. Supporting product reviews and seeding programmes, analyst and stakeholder activity, launch moments, events, and the development of high-impact materials including press releases, pitches, briefing notes, messaging, Q&As, blog content, and executive thought leadership. 

• Strategic Planning & Account Growth: Contributing actively to B2B and consumer technology planning sessions, product launch strategies, executive visibility programmes, thought leadership campaigns, cultural moments, content proposals, and organic growth opportunities for existing accounts. 

• Data-Driven Insights: Partnering with intelligence analysts and strategists to evaluate campaign data and deliver actionable insights and recommendations to clients. 

Experience that contributes to success:

• B2B and/or Consumer Technology Experience: Prior experience in B2B technology, enterprise communications, consumer technology, lifestyle technology, devices, entertainment, gaming, creator, product, or integrated technology communications OR a background in another fast-moving business, consumer, lifestyle, or technology sector with a keen curiosity and passion to immerse yourself in the technology space. 

• Technical Curiosity: A fast-learning mindset with the ability to get up to speed quickly on new technologies, product features, device ecosystems, enterprise use cases, market trends, customer behaviours, and the broader innovation themes shaping business and consumer audiences. 

• Media, Analyst & Creator Instincts: A proven track record in media relations with an understanding of what makes a strong technology story for business, trade, vertical, national, consumer technology, lifestyle, broadcast, online, analyst, creator, and influencer audiences. 

• Independence & Professional Confidence: The self-assurance to advise mid-level clients independently and represent the agency with authority. 

• Operational Excellence: Exceptional attention to detail, strong time-management skills, and a high degree of personal accountability for your workstreams. 

• Problem-Solving & Critical Thinking: A proactive, solutions-oriented approach when navigating complex challenges or tight deadlines. 

• Team Leadership & Collaboration: A positive, supportive team player who enjoys mentoring junior colleagues and collaborating effectively across Burson's global network. 

#LI-CY1