Sales Reporting & Insight Manager - Permanent

Hours of Work: Full-time (35 hours per week)

Working Pattern: Monday to Friday, 7 hours per day

Contract: Permanent 

Grade: SC4

Target Salary: £53,303 per annum

Location: Any CITB office with hybrid working  

Provisional Interview Dates: Monday 14^th and Friday 18^th September 2026 

About the Role

We're looking for a highly motivated Sales Reporting & Insight Manager to join our National Construction College (NCC) team.

This is a pivotal role for someone who thrives on turning data ad trends into meaningful commercial insight. Working closely with the Head of Business Development, you'll establish and drive a data-led approach to sales performance, forecasting and operational delivery across NCC, supporting informed decision-making and helping us achieve ambitious growth objectives.

You'll be at the heart of our commercial operation, coordinating activity across Sales, Marketing, Digital and Operational teams, ensuring performance is measurable, customer journeys are streamlined, and business opportunities are identified and maximised.

As Sales Reporting & Insight Manager, you will:

Drive sales performance and forecasting

• Develop and maintain robust, data-driven sales reporting across NCC products and  centres and projects

• Analyse trends, conversion rates and pipeline performance to identify opportunities and risks

• Support sales forecasting and provide recommendations to address performance gaps

• Deliver clear and actionable insights to support strategic decision-making

• Align account management and sales activity with commercial priorities

Lead reporting, systems and data improvement

• Act as the key liaison between Business Development and BI teams to enhance Power BI reporting

• Support the implementation and optimisation of CRM and booking systems, representing the needs and improvements of NCC, liasing with DDAT colleagues  to monitor the project

• Improve data quality, integration and visibility across sales, booking and delivery functions

• Identify opportunities to automate reporting and improve operational efficiency

• Provide project management expertise for  transformation initiatives

Partner with Marketing and Communications

• Build strong relationships with Marketing and Communications teams to ensure activity aligns with commercial goals

• Define campaign requirements based on recruitment cycles, programme demand and sales priorities

• Monitor campaign effectiveness, lead generation, conversion performance and return on investment, inside and outside of existing systems

• Use insight to challenge, refine and improve marketing activity

Improve customer journeys and operational processes

• Review and enhance sales and booking processes to improve data capture and user experience

• Work with cross-functional teams to create seamless customer journeys from enquiry through to booking and delivery

• Support annual sales planning and delivery cycles

• Promote digital-first approaches that simplify customer interactions

Deliver key business projects

• Support and coordinate high-profile projects including: 

• Website enhancements

• New programme launches and mobilisation

• CRM and booking system implementation

• Manage stakeholders, timelines and dependencies to ensure successful delivery

Support strategic decision-making

• Build strong working relationships across Sales, Operations, Marketing, Finance and Digital teams

• Provide high-quality information, reports and insight to support business decisions

• Drive a culture of continuous improvement through data, feedback and performance management

What we’re looking for:

Essential

• Clear and proven successful Apprenticeship recruitment experience and Account Management experience in a business-to-business environment 

• Project Management experience around programme and system implementation, bringing new products to market and systems implementation, as part of the stakeholder team 

• Experience of digital sales process, web sales management 

• Experience of the mechanisms for promotion of products or programmes and working with marketing teams  

• Success in working to KPIs and financial targets, delivering insights that support growth 

• Exceptional written and presentation skills for formal papers, KPI narrative and experience in delivering briefing sessions. 

• Exceptional experience of employer engagement creation  

• Experience of insights of end-to-end client engagement and sales funnel, CRM systems including informing scope 

• Analysis of Management Information Systems to be able to monitor progression towards achievement targets and reporting 

• MS office skills packages, using technology such as laptops and tablets

• Experience in being responsible for own workload  

Desirable

• Working within a client contract role, to measure KPIs against contract 

• Degree or level 6 qualification 

• Experience of developing sales strategies   

• A working knowledge of CITB/NCC products and services to support employers  

Why join CITB?

• 25 days holiday + bank holidays 

• 3 additional days Christmas shutdown 

• Generous pension scheme (up to 9% employer contribution) 

• Life assurance (4x salary) 

• 2 paid volunteering days per year 

• Professional development & funded training qualifications 

• Employee Assistance Programme 

• Be part of a respected organisation shaping the future of UK construction

Closing Date

Please note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis, therefore early applications are encouraged to avoid disappointment.

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action.  

We are committed to equal opportunities and recruit based on merit, skills and experience.