Store Manager

Position:         Store Manager (40 hours per week):  

Location:        Samsonite Store, 251a Tottenham Court Road, London, W1T 7QN 

Availability:     September 2026

Job Purpose

As a Store Manager at Samsonite, you are the driving force behind operational excellence, team performance, and customer satisfaction.  You lead by example, fostering a positive and inclusive work environment while ensuring that Samsonite's premium standards are consistently upheld. With a strategic mindset and a strong sense of accountability, you guide your team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized, visually appealing store.  Your leadership, adaptability, and collaborative approach make you a key contributor to the store's success and a role model for your team.

The Store Manager position includes but is not limited to the following major accountabilities:

Customer Service:

• consistently  the team consistently applies the 6 mandatory selling skills during every customer interaction, setting high standard for service and engagement.
• Guide the team in following the full Samsonite selling process to maximize every sales opportunity.
• Use strong product knowledge to confidently recommend solutions that meet customer needs and drives sales.
• Build lasting customer relationships by promoting loyalty programs and encouraging repeat purchases through personalized service.
• Deliver an exceptional shopping experience that goes beyond expectations, creating memorable moments for customers.
• Represent Samsonite's brand values in all respects of store operations, demonstrating professionalism and passion for the brand.
• CRM Excellence: Achieves and exceeds targets for both ticket association and customer contractability, ensuring accurate data capture and effective follow-up.

Store Performance Analysis

• Consistently meet and exceed store sales targets while managing operations within defined budgets. 
• Monitor, analyze, and act on key performance indicators (KPIs) to drive continuous improvement and achieve business objectives.
• Identify and interpret sales trends to support accurate forecasting and strategic planning.

Stock Management

• Manage stock levels effectively and make informed decisions to optimize inventory control.
• Ensure all products on the shop floor are accurately priced and clearly displayed.
• Implement strategies to minimize losses and achieve company shrinkage targets

• Plan and oversee all stock movements, ensuring timely and accurate co-ordination with the central retail team.

   

Human Resources Management

• Partner with the Area Manager to attract and recruit top talent, ensuring the store has a high-performing team.
• Build a strong team culture by developing team spirit, fostering collaboration, and creating a customer-focused environment with complementary strengths.
• Train, coach, and motivate team members to enhance skills, drive performance, and support long-term retention.
• Monitor and evaluate staff performance, addressing capability, attendance, and disciplinary matters in line with company policies.
• Plan and manage staff schedules effectively, aligning with payroll budgets and leveraging individual strengths for optimal store performance.
• Ensure accurate and timely implementation of HR Procedures and payroll processes, maintaining compliance and precision.

• Track and communicate training progress using the designated training tracking tools to ensure continuous development.

   

Operations

• Ensure strict adherence to all company operational policies and procedures, including cash handling, banking, opening/closing routines, and health & safety standards.
• Maintain full compliance with local legislation and company guidelines, adapting to any specific local trading requirements.
• Complete and submit all required documentation accurately and on time.
• Maintain a clean, organized, and visually appealing store environment to provide a welcoming experience for customers.
• Oversee repairs and maintenance, ensuring issues and resolved promptly and professionally with clear follow-up.
• Proactively identify opportunities for improvement and implement changes that enhance business.
• Proactively identify opportunities for improvement and implement changes that enhance business performance.

• Ensure store operations align with Samsonite's environmental policies and meet Green Mark standards, promoting sustainable practices throughout the business.

   

Merchandising, Marketing & Promotions

• Maintain store and window displays inline with Samsonite's visual merchandising standards, ensuring a premium and inviting presentation.
• Prepare and implement all promotions effectively, using promotional POS materials accurately and on time.   
• Provide feedback and suggestions to adapt visual merchandising to the local customer profile for maximum impact.
• Identify and leverage local marketing opportunities to drive traffic and sales.

• Safeguard and enhance the company's image and brand reputation through consistent execution and attention to detail.

   

Communication  

• Communicate clearly and effectively, while actively listening to others.
• Keep the team informed of business performance, new initiatives, and key updates to ensure alignment and engagement.
• Stay up to date with local market trends, customer preferences, and competitor activity, sharing insights and recommendations with management.
• Ensure full compliance with company policies, standards, and dress code, always maintaining a professional image.
• Act as a bridge between local/central management and Samsonite leadership team, ensuring smooth information flow.

• Serve as a true Brand Ambassador, representing Samsonite and its values iwth professionalism and passion.

   

Reporting Line    

• Reports directly to the Area Manager.

Skilled Required:

•  Ability to stand, bend, and lift up to 15kg, and safely use ladders when required.
• Computer literacy, including proficiency in retail systems, POS, and basic reporting tools.
• Previous retail experience, ideally in a management or supervisory role.
• Sales-oriented mindset with a proven track record of achieving multiplies priorities effectively.
• Strong ability to work under pressure and mange multiple priorities effectively.
• Genuine passion for travel and strong alignment with Samsonite's brand values.
• High level of flexibility and adaptability in a fast-paced retail environment.
• Leadership and team developments skills, including coaching, motivation, and performance management.
• Excellent communication and interpersonal skills, with the ability to engage customers and lead teams.
• Strong analytical and problem solving abilities for interpreting KPIs and driving improvement.
• Organizational and time management skills to ensure smooth store operations.
• Knowledge of visual merchandising principles and ability to maintain brand standards.
• Understanding of inventory control and loss prevention strategies.
• Ability to implement HR policies and manage scheduling, payroll accuracy, and compliance.
• Familiarity with CRM systems and data-driven customer engagement strategies.

· Travel required twice a year at least.