The Advisor – Direct Response, One-Time Giving is responsible for developing, leading, and advising on strategic recommendations for direct response fundraising and awareness campaigns. This role provides end-to-end ownership of assigned marketing programs—primarily supporting one-time giving efforts, including Insert Media and Acknowledgement mail—with accountability for strategy, execution, performance, and budget management.

This position operates as a subject matter expert, working closely with senior leadership and cross-functional partners to drive innovative, data-informed solutions that enhance donor engagement, revenue, and overall program effectiveness.

Key Responsibilities

Strategy & Campaign Leadership

• Develop and lead strategic recommendations for direct response campaigns supporting one-time giving, including acquisition, retention, and reactivation efforts.
• Own end-to-end execution of assigned marketing programs from concept through delivery, ensuring alignment with enterprise fundraising and audience goals.
• Shape program direction by connecting campaign tactics to broader donor lifecycle and revenue strategies.
• Identify and implement innovative approaches, including segmentation, creative optimization, and multi-channel integration.

Performance & Data-Driven Optimization

• Analyze campaign and program performance to identify trends, insights, and opportunities for improvement.
• Translate data into clear, actionable recommendations that enhance campaign effectiveness and ROI.
• Monitor and manage program performance against revenue and expense targets.

Cross-Functional Collaboration & Influence

• Partner with internal teams (marketing, analytics, operations, supply chain) and external vendors to execute campaigns and deliver business solutions.
• Lead work across teams through influence, ensuring alignment on priorities, timelines, and deliverables.
• Effectively communicate recommendations, performance insights, and strategic direction to stakeholders and leadership.

Operational Execution & Project Management

• Oversee operational aspects of campaigns including pricing analysis, workflow management, production, inventory control, mail fulfillment, and delivery tracking.
• Ensure accuracy, quality, and timely execution across all campaign elements.
• Provide ongoing project management to ensure successful development and implementation of key initiatives.
• Manage multiple projects simultaneously in a fast-paced, high-performing environment.

Budget & Resource Management

• Manage and forecast budgets for assigned campaigns, balancing revenue goals and expense targets.
• Partner with leadership to align program investments with strategic priorities.
• Provide oversight on inventory, sourcing, and fulfillment processes in collaboration with supply chain partners.

Enterprise Representation

• Represent the team in cross-divisional meetings and initiatives as needed.
• Uphold and promote ALSAC’s mission and brand in all internal and external interactions.

Job Requirements:

• 5–6 years of relevant experience in direct marketing, fundraising, or related field; Bachelor’s degree preferred.
• Strong knowledge of direct marketing and fundraising best practices, with ability to ensure brand integrity and campaign effectiveness.
• Proven ability to develop and advise on strategy—not just execute campaigns.
• Analytical aptitude with experience collecting, interpreting, and applying data to drive decisions and performance improvements.
• Understanding of omni-channel marketing and integration across direct mail, digital, social, and mobile platforms.
• Experience managing marketing programs against financial targets, including revenue and expense budgets.
• Strong project management skills with the ability to manage multiple priorities and complex workflows.
• Knowledge of production processes, print procurement, inventory management, and fulfillment operations (nonprofit experience a plus).
• Excellent communication skills, both written and verbal, with the ability to influence cross-functional stakeholders.
• Strong attention to detail and commitment to accuracy and quality execution.
• Proficiency in Microsoft Office tools, including Excel and Word.

This position is based at ALSAC’s National Executive Office in Memphis, TN and is eligible for a hybrid work schedule.

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