The Agency Sales and Growth Manager for Cedarbrook Insurance Group, a division of Cavco Industries, is responsible for owning and driving agency revenue growth through the leadership, development, and expansion of a high-performing sales organization. This role is accountable for producer productivity, sales process effectiveness, and talent acquisition, while building a disciplined, performance-driven culture. The Agency Sales Manager partners cross-functionally with marketing, operations, and carrier partners to optimize lead generation, conversion, and overall sales performance.
Core Responsibilities/Duties will include but are not limited to the following:
Own and deliver agency sales performance, including revenue growth, conversion rates, and producer productivity.
Build, scale, and lead a high-performing team of sales producers through disciplined recruiting, onboarding, and ongoing development.
Establish and maintain a high-performance culture with clear accountability, strong recognition of top performers, and decisive management of underperformance.
Design and execute structured onboarding and continuous training programs to accelerate producer ramp time and long-term success.
Conduct daily sales huddles and regular 1:1 meetings focused on pipeline health, performance metrics, and execution against priorities.
Provide hands-on coaching through call reviews, roleplay, and sales process refinement to improve close rates and customer experience.
Own recruiting outcomes for the sales organization, including sourcing, selection, and onboarding of high-quality talent.
Define, track, and report on key performance indicators, including lead-to-bind conversion, premium growth, pipeline velocity, and producer output.
Ensure disciplined pipeline management, including consistent follow-up, accurate forecasting, and progression of opportunities to close.
Partner with marketing to optimize lead generation strategy, aligning lead volume and quality with team capacity and ROI targets.
Continuously evaluate and improve sales processes, scripts, tools, and workflows to increase efficiency and effectiveness.
Collaborate with carrier partners and internal stakeholders to support product alignment, training initiatives, and growth opportunities.
Develop and execute strategies to expand referral networks and Centers of Influence to drive additional business.
Deliver regular sales performance updates, forecasts, and strategic plans to senior leadership.
Required Qualifications:
Active Property & Casualty insurance license.
7+ years of experience in insurance, financial services, or related sales environments, with demonstrated sales leadership experience.
Proven track record of building and leading high-performing sales teams that consistently exceed targets.
Experience in recruiting, developing, and retaining top sales talent.
Strong proficiency with CRM platforms (e.g., Agency Zoom, HubSpot) and data-driven sales management.
Demonstrated ability to analyze performance metrics and translate insights into actionable improvements.
Excellent communication, coaching, and leadership skills.
Strong organizational and execution skills in a fast-paced, results-oriented environment.
Proficiency with Microsoft Office (Outlook, Excel, Word).
Cavco Industries is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time totime, as needed.
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