App Store Optimization (ASO) Manager

Key Responsibilities

• Plan and execute ASO strategies for client apps across iOS and Android platforms
  




• Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.)
  




• Collaborate with designers to test and refine store creatives (icons, screenshots, videos)
  




• Monitor app performance metrics and track rankings using ASO tools and dashboards
  




• Analyze competitors and identify opportunities for visibility and conversion improvements
  




• Report on key performance indicators and provide actionable insights
  

Requirements

• 1–2 years of experience in ASO or SEO (App Store experience preferred)
  




• Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.)
  




• Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus)
  




• Understanding of A/B testing methodologies for app store assets
  




• Comfortable working independently and managing timelines
  




• Fluent written and spoken English
  

Bonus Points If You Have:

• Experience working with mobile apps in iGaming, betting, or regulated industries
  




• Background in paid user acquisition and mobile analytics
  




• Familiarity with Apple Search Ads and Google UAC
  




• Basic design skills or experience coordinating with creative teams
  

Benefits

• Remote or hybrid (NYC-based optional)
  


• Flexible working hours
  


• Project-based or part-time engagement
  


• Opportunity to contribute to growth strategies across multiple apps and verticals