Area Director of Sales

What You’ll Do

• Drive Occupancy Growth: Execute the Prospect Centered Sales (PCS) process, conduct community tours, use effective closing techniques, and follow up with prospects to advance inquiries into move-ins.


• Develop Sales Strategies: Identify occupancy barriers and partner with community leadership to implement strategic sales and marketing plans that deliver measurable results.


• Support Community Sales Teams: Provide oversight or step in for the Community Relations Director (CRD) as needed to maintain sales momentum.


• Train and Mentor: Support onboarding and development of new Community Relations Directors, including occupancy calls and 30-60-90-day action plans.


• Manage Occupancy Forecasts: Monitor sales activity, evaluate progress toward goals, and communicate results and opportunities for improvement.


• Build Strong Relationships: Collaborate with residents, families, prospects, community teams, regional leadership, and corporate support staff.

What We’re Looking For

• 3–5 years of senior living sales experience preferred.


• Demonstrated success increasing and maintaining occupancy, particularly in communities facing occupancy challenges.


• Strong prospect advancement, follow-up, and closing skills.


• Experience implementing and modeling a structured sales process.


• Excellent communication, relationship-building, and coaching skills.


• Strong analytical, computer, and problem-solving abilities.


• Ability to work independently while collaborating effectively with community and regional teams.


• Compassion for seniors and a genuine desire to make a difference in their lives.


• Experience with a CRM system; WelcomeHome experience is preferred but not required.

Travel Requirements

This is a salaried position requiring approximately 80–90% travel, including some overnight stays. Assignments may change based on business needs and may involve an extended or semi-permanent placement at a community to support occupancy improvement. Flexibility, adaptability, and a willingness to go where you are needed most are essential to success in this role.

Why Join Traditions Management

At Traditions Management, we are committed to supporting our assisted living communities and helping seniors live meaningful, fulfilling lives. As an Area Director of Sales, you will have the opportunity to make a measurable impact by strengthening sales performance, developing community teams, and helping more seniors discover a place to call home.