Assistant Manager, Cross Tier Ecosystem & Channel Integration

Job Description

As an Assistant Manager, Cross‑Tier Ecosystem & Channel Integration, you will play a critical role in advancing how GM connects media, channels, and teams across national, zone, and local tiers. This role focuses on driving integration across the ecosystem, ensuring that media strategies, channel execution, and cross-functional initiatives are coordinated, scalable, and aligned to business outcomes.

You will partner closely with extended MediaOne, brand, and agency teams to orchestrate channel integration and activation, while improving consistency, efficiency, and performance across the cross-tier system. This role blends strategic integration, operational rigor, and channel expertise, with a strong emphasis on enabling teams to execute against unified planning frameworks.

KEY RESPONSIBILITIES

• Partner with channel leads (Video, Social, Search, Programmatic, etc) to drive consistent application of best practices and translate channel strategies into clear, actionable guidance for integrated cross-tier execution.
• Align internal MediaOne, agency partners, and vendor teams to deliver coordinated, full-funnel go-to-market strategies across brands and tiers.
• Reinforce standardized planning frameworks, taxonomy, and tools to improve consistency, quality, and scalability across national and local teams.
• Support the development and scaling of integrated, cross-channel playbooks that enable repeatable and efficient execution across brands and priority markets.
• Partner with internal and agency stakeholders to align priorities, timing, and deliverables, ensuring seamless execution across initiatives.
• Develop executive-ready materials that synthesize performance, highlight integration opportunities, and clearly articulate actionable next steps for leadership.

REQUIRED CORE COMPETENCIES

• Strong understanding of media ecosystem and channel roles, with ability to connect strategies across platforms and tiers.
• Proven ability to coordinate cross‑functional efforts and drive alignment across multiple stakeholders.
• Systems thinker with the ability to navigate complexity and connect disparate workstreams into a unified approach.
• Solid analytical skills, with the ability to translate performance data into clear insights and actions.
• Effective communicator who can simplify complex topics into clear, actionable guidance.
• Detail‑oriented and operationally strong, with a focus on consistency, scalability, and executional excellence.
• Influential collaborator, able to drive progress without direct authority.
• Proactive, accountable, and solution‑oriented in a fast‑paced environment.

REQUIRED QUALIFICATIONS

• 5+ years of experience in media planning, strategy, or channel management
• Demonstrated understanding of media channels, planning processes, and campaign execution
• Experience working across multi-channel or integrated media environments
• Ability to manage multiple projects and stakeholders simultaneously
• Experience developing presentations and materials for business or leadership audiences
• Strong written and verbal communication skills
• Bachelor’s degree required; preferred in marketing, business, or related fields

PREFERRED QUALIFICATIONS

• Knowledge of GM structures and processes
• Automotive experience
• Understanding of audience‑based and reach‑based planning

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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