Associate Art Director, Digital Design & Content - Estee Lauder, AERIN, Bobbi Brown & LAB Series

Description

Responsibilities

Digital Design & Ecommerce

•  Design elevated, on-brand experiences across our ecommerce, including site refreshes, landing pages, product launches, promotional updates, and other digital touchpoints.
• Concept and design email marketing campaigns, partnering with Online, CRM, Social, and cross-functional teams to create a connected consumer experience.
• Bring an exceptional eye for typography, layout, imagery, and design craft to every execution.
• Design with a mobile-first mindset, considering user experience, messaging hierarchy, platform requirements, and consumer behavior.
• Create scalable design solutions that balance exceptional craft with the speed and efficiency required for a high-volume ecommerce business.
• Partner with project managers and developers to bring more complex digital experiences from concept through final execution.

Content Creation

• Concept, storyboard, shoot, and edit Lo-Fi content across organic social, paid media, ecommerce, TikTok Shop, and other emerging platforms.
• Create engaging short-form video, Reels, product storytelling, UGC-style content, photography, and other platform-native assets.
• Be comfortable working hands-on with an iPhone, basic lighting and our internal photo studio to create polished, relevant content quickly.
• Translate briefs, trends, and business needs into simple, compelling content ideas that feel authentic to both the brand and platform.
• Partner with Social, Marketing, Online, and other creative teams to develop content that works cohesively across channels.

Innovation & Ways of Working

• Stay deeply connected to beauty, fashion, design, social culture, ecommerce, and emerging content trends.
• Understand how consumers discover and shop beauty across platforms, with knowledge of TikTok Shop and social commerce strongly preferred.
• Explore AI and emerging creative tools to enhance ideation, content creation, design, and workflow efficiency.
• Manage multiple projects and deadlines independently while remaining flexible, responsive, and collaborative.
• Present concepts and design work clearly, take direction thoughtfully, and contribute positively to creative critique and team collaboration.

Qualifications

Qualifications

· Exceptional creative taste with a portfolio demonstrating excellent graphic design, typography, layout, and visual storytelling.

· 5+ years of design experience within beauty, fashion, luxury, agency, retail, or another design-driven industry.

· Strong hands-on design skills with experience across digital, ecommerce, social, CRM, and campaign work.

· Ability to both concept original ideas and execute within established brand guidelines and design systems.

· Exceptional typography and attention to detail are a must.

· Strong presentation skills with the ability to articulate design thinking and confidently present work.

· Fluency in Adobe Creative Suite and Figma required.

· Experience creating mood boards, storyboards, shoot concepts, or photo/video creative decks is a plus; on-set art direction experience is welcome but not required.

· Motion, video editing, photography, Lo-Fi content creation, and AI-assisted creative experience are a plus.

· Strong communication, organization, and time-management skills with the ability to manage multiple projects and deadlines.

· Curious, collaborative, positive, low ego, and eager to learn and grow.

· Passionate about beauty, design, culture, and creating exceptional work at every scale.