Associate Brand Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

This position supports the development and execution of go‑to‑market plans, product launches, and evergreen marketing initiatives that reinforce Mystery Ranch’s credibility and leadership within mission‑driven categories. Qualified candidates are highly organized, execution‑focused, and able to thrive in a fast‑paced, collaborative environment. This individual will serve as a trusted execution partner to the Senior Manager, Category Marketing , turning strategy and product direction into fully realized marketing outputs.

The ideal candidate is a self‑starter who is comfortable managing multiple workstreams, has sharp attention to detail, and brings equal rigor to operational execution and creative collaboration. A positive attitude, curiosity, and a roll‑up‑your‑sleeves mindset are essential to succeeding in this role.

Responsibilities

• Support the Senior Manager, Category Marketing in the planning and execution of product launches and seasonal campaigns across Fire, Military, and EDC categories.

• Partner with Product Management to translate product features, materials, fit & sizing, and use cases into clear, customer‑facing marketing content and launch briefs.

• Collaborate cross‑functionally with Creative, Content, Web, CRM, Sales, and Operations teams to ensure launches are supported across key marketing and sales channels.

• Author and manage marketing briefs, timelines, and documentation to ensure clarity, alignment, and on‑time delivery of assets.

• Track launch readiness and proactively identify execution gaps, recommending solutions to improve quality, efficiency, or timelines.

• Support the development of product education materials and marketing assets to enable successful product storytelling across consumer and sales touchpoints.

• Coordinate creative asset needs (photography, video, written content, spec sheets) to support launches, evergreen marketing, and sales enablement.

• Gather feedback from cross‑functional partners and incorporate learnings into future launches and campaign execution.

• Help maintain consistency, accuracy, and brand alignment across marketing deliverables.

• Identify opportunities to streamline marketing processes and improve executional efficiency across the category.

Qualifications and Attributes

• Bachelor’s degree preferred or equivalent relevant experience.

• 2+ years of experience in brand, product, or integrated marketing roles.

• Experience supporting product launches and multi‑channel marketing execution.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Clear written and verbal communication skills.

• Ability to work independently under general direction and resolve non‑routine challenges.

• Detail‑oriented with a passion for product storytelling and brand accuracy.

• Experience within technical, outdoor, military, or performance‑driven brands is a plus.

• Curiosity, grit, and a strong sense of craft and taste.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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