ABOUT NULO
Nulo is a leading pet nutrition brand on a mission to inspire pet parents to "Fuel Incredible." Based in Austin, Texas, Nulo offers high-protein, low-carb recipes made with functional ingredients that support overall health and wellness. Trusted by those who prioritize wellness and performance in every aspect of life—including how they nourish their pets—Nulo is available exclusively in pet specialty retail and backed by discerning pet parents nationwide. The company is committed to innovation, business and channel integrity, and the lifelong well-being of dogs and cats. For more information, visit www.nulo.com.
ABOUT THE ROLE
The Associate Brand Manager plays a critical role in turning Nulo’s product strategy into commercial readiness. This position owns the cross-functional processes, systems, product information, and project management required to move innovation, renovation, and maintenance initiatives from development through launch and into in-market portfolio management. Success requires a creative problem solver who thrives in ambiguity, brings structure to complex projects, and has a keen eye for detail. Working closely with R&D, regulatory, operations, sales, eCommerce, creative, and retail marketing teams, this person drives timelines, dependencies, data accuracy, and launch readiness so teams have what they need to execute successfully. Experience in product lifecycle management is essential.
WHAT YOU'LL DO
· Innovation, Renovation & Maintenance Project Management: Own project plans, timelines, and dependencies for innovation, renovation, and maintenance initiatives, including new products, line extensions, formula and packaging updates, and ongoing portfolio changes. Anticipate risks, resolve roadblocks, and keep cross-functional stakeholders aligned from concept through launch.
· Product Lifecycle Management: Manage products through each stage of the lifecycle, from development and launch through in-market maintenance and discontinuation. Maintain a portfolio-wide view of what is in development, in market, and being phased out so teams can plan with confidence.
· Launch Readiness: Define and manage launch readiness requirements across functions, ensuring product information, packaging, regulatory, supply, and commercial inputs are complete and delivered on time. Provide clear handoffs to retail marketing, sales, and the brand team to activate each launch.
· Product Data Management: Own the accuracy and completeness of product information in Salsify and other internal systems, and ensure it is optimized for eCommerce and accurately syndicated across digital channels. Conduct regular audits of owned and retail platforms, including Nulo.com, Amazon, Chewy, Petco, and PetSmart, to identify and resolve discrepancies.
· Internal Product Coordination: Serve as the central point of coordination for product information across the organization. Manage product setup within internal platforms and provide sales, retail marketing, eCommerce, creative, and operations teams with the accurate, timely inputs they need, such as product specifications, claims, copy, and imagery.
· Market & Competitive Insights: Monitor category trends, competitive activity, and product performance using syndicated (e.g., NielsenIQ) and internal data. Analyze findings to identify trends, opportunities, and risks, and develop insights and recommendations that support innovation, renovation, and portfolio strategy and decision-making.
· Process & Systems Improvement: Build and continuously improve the processes, templates, and tools that make product initiatives repeatable, from stage-gate workflows and launch calendars to data governance. Identify opportunities to streamline workflows and strengthen communication across the product organization.
WHO YOU ARE
- Creative problem solver who finds practical solutions when requirements are unclear, timelines shift, or a process does not yet exist.
- Comfortable in ambiguity, able to bring structure to open-ended challenges, make sound decisions with incomplete information, and keep initiatives moving.
- Detail-oriented owner who catches data discrepancies, missed dependencies, and small errors before they reach the shelf or the retailer.
- Strong project manager who can organize multiple complex initiatives at once and drive progress across many teams.
- Experienced in product lifecycle management, with a working understanding of what it takes to bring a product to market, sustain it, and retire it.
- Collaborative partner who builds trust and influences without authority across R&D, regulatory, operations, sales, eCommerce, creative, and marketing.
- Leverages data and market insights to develop sound recommendations that support innovation, renovation, and portfolio decision-making.
- Communicates with clarity and influence, building trust and commitment across all levels of the organization.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or related field
- 4+ years in brand management, product management, or new product development, preferably within pet food or CPG.
- Demonstrated experience in product lifecycle management, including managing innovation, renovation, or maintenance initiatives from concept through launch.
- Proven project management skills, with the ability to manage multiple cross-functional projects and timelines simultaneously.
- Quantitative and analytical skills required. Ideally, experience working with syndicated data like NielsenIQ.
- Strong communication and interpersonal skills required.
- High proficiency with Excel, PowerPoint, and Word.
- Salsify or other product information management (PIM) experience is a plus.
TRAVEL REQUIREMENTS:
- Travel up to 10% of the time
- In-person meetings at the discretion of the team lead and business needs.
WHAT YOU’LL GET:
- An important role with one of the fastest growing pet specialty brands in the U.S.
- An incredibly passionate and driven team surrounding you
- Competitive salary
- Health Insurance (medical/dental/vision)
- Three weeks’ vacation
- 401k plan
- Dogs welcome in the office
Join Nulo and be part of our passionate team that is dedicated to providing high-quality pet products to the world and making a positive impact in the lives of pets everywhere. MORE ABOUT NULO Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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