Associate Director, Paid Social

Description

• Primary strategic partner for assigned client(s) related to social media (strategy and paid)
• Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
• Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
• Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
• Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
• Manage team of social media analysts, helping them grow and develop into full stack social media marketers
• Partner with the insights and analytics team to create and define measurement plans
• Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
• Provide oversight to analysts who manage the day to day social campaigns for clients
• Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
• Leverage social listening tools to develop strategies and analyze competition and audience segments
• Connect social media with other departments such as search (paid and organic), media and research
• Work across both consumer and healthcare professional social media programs
• Create social media campaigns that provide a benefit to the audiences our clients are targeting
• Familiarity with regulated industries and how social media can be utilized within the regulations
• Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
• Help lead thought leadership efforts related to social media on behalf of CMI
• Work alongside creative and PR agencies to adjust messaging based on social analysis
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Oversee social analysts and help them oversee the legal review and submission process for social media efforts
• Create new and innovative ways for clients to engage brands
• Manage social listening to identify influencers, trends, engagement, and content opportunities
• Leverage social media tools to identify and if necessary report adverse events

 Requirements:

• 7-9 years of social media experience 
• Natural leader with the ability to articulate strategies thoughtfully and to the point
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
• Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
• Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
• Strong presentation and communication skills 
• Strong quantitative analysis skills
• Ability to make recommendations of statistically significant data sets
• Utilizes industry knowledge and experience
• Healthcare/pharma experience is a plus!

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.