Associate Manager, Culture & Content

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL).  We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is a leading provider of dating products worldwide. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement.

Reporting to the Director of Culture & Content, this person will own approximately 2–3 brands while serving as the primary day-to-day partner out of our Los Angeles office.

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  Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities, including identifying the right moments and spaces for brands to authentically join cultural conversations.

  
  


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  Develop always-on and campaign plans with cross-functional and agency partners – driving the creative bar and ensuring integrated execution across functions

  
  


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  Own the full content lifecycle for quick-turn, organic content often with little to no outside production support: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats

  
  


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  Adapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content in near real time

  
  


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  Translate organic to paid content by working with media, brand, and creative teams to ensure a consistent flow of content into our paid flywheel

  
  


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  Own day-to-day social planning and publishing across all social platforms, ensuring content reflects platform best practices and audience expectations

  
  


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  Partner with community management to foster meaningful conversations and help evolve each brand’s voice across owned channels

  
  


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  Protect brand trust through social monitoring, triaging timely interactions, and execuing escalation protocols with cross-functional partners

  
  


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  Protect brand trust through timely and accurate responses

  
  

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  Build creator rosters aligned with each brand’s audience

  
  


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  Coordinate creator and partner campaign execution, approvals, timelines, and performance tracking

  
  


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  Nurture and support long-term relationships that strengthen brand affinity

  
  


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  Execute partnerships and IRL activations that expand relevance, credibility, reach, and conversation

  
  


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  Lead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification.

  
  

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.


• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.


• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.


• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.


• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.


• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.