Associate Manager, Market Development & Planning- Home Fragrance

Job ID: 15447 

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

Position Title: Associate Manager, Market Development & Planning           

Location: Atlanta, GA

Segment: Home & Commercial – Home Fragrance

Reports to: Director, Market Development & Planning (MD&P) – Home Fragrance

Job Summary:

The Associate Manager of Market Development & Planning (MD&P) serves as expert voice of the Home Fragrance business for their US market customers & brands. Working closely with Sales account management teams, the individual will help define commercialization strategies, manage retailer playbooks and execute assortment priorities for our Yankee Candle, WoodWick and Chesapeake Bay brands. This individual helps the broader MD&P team execute the delivery of the Segment’s annual sales and profit budget. This role serves as the voice of the Segment with Newell Brands’ Sales teams and serves as the Voice of the customer to the business segment. This role helps capture actionable market insights and translates them into high-level sales strategies that drive growth for both the segment/brand and retail customers. The Home & Commercial segment is a ~$4B business segment for Newell Brands. Within the segment, the Home Fragrance business is comprised of leading brands used for fragrance solutions throughout the home, outdoors and vehicles, including Yankee Candle®, WoodWick®, and Chesapeake Bay®.

Key Responsibilities:

Strategic Planning:

• Helps develop Category Playbooks and tactics (DSMP expectations).


• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.


• Helps identify new business opportunities and aligns resources to capture incremental opportunities.


• Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.


• Constantly monitors competitive activity, is an Industry expert for the Newell’s Kitchen brands

Sales Execution

• Helps ensure Segment business plan execution and delivery.


• Helps with the execution of Segment plans.


• Understands Pan Newell Risks, opportunities and Sales Capability development.


• Helps with the execution of Segment DSMP objectives:


• Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.


• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.


• Works with MD&P team that partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share


• Helps with the execution of key Seasonal Drive Periods & displays (i.e., Holiday, Micro-Seasons) to drive annual revenue, profitability, and market share. 


• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.


• Helps prepare MD&P leaders for the Monthly Business Review with Newell Corporate Leadership team where needed.

Customer Strategy & Engagement

• Helps prepare for complex, customer negotiations that deliver mutually beneficial outcomes for segment and customers

Key Knowledge, Skills, & Experience:

• Financial Acumen, with demonstrated results of consistent P&L management and delivery.


• Basic understanding of brand and category management.


• Ability to translate market knowledge and insights.


• Understanding of storytelling and developing selling stories.


• Category knowledge and ability to translate insights into action plans.


• Strong presentation and communication skills.


• Ability to collaborate with cross-functional teams.

Qualifications:

• Bachelor’s degree in marketing, business, or related field.


• 2+ years in market planning, brand management, or related roles.


• US retail customer knowledge is a plus.


• Understanding of syndicated POS and Panel data.


• Demonstrated ability to partner with multiple teams in a matrixed organization is a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.