Automotive Sales Consultant

About Us:

Forest Lake Ford, your hometown dealership proudly serving the Forest Lake community. Nestled in our brand-new, state-of-the-art facility, we are thrilled to introduce the NEW Forest Lake Ford, where innovation meets the familiar warmth of a locally owned, family-operated dealer group. At Forest Lake Ford, we understand the importance of community and family values. Our experienced sales and service staff embody this ethos, bringing a personalized touch and a deep knowledge of Ford vehicles to every interaction. 

Position Summary:

The Full Time Sales Consultant is the dealership’s primary customer representative. You are responsible for all aspects of the sales process from identifying prospective customers to maintaining ongoing customer relationships that encourage repeat business. Throughout the process, you may be called upon to assist customers in choosing new or used vehicles, financial services, accessories, and options. You also play an important role in representing the dealership’s Parts and Service Departments to your customers.

Schedule: Monday – Saturday.  Sunday and one other scheduled day off per week

• Willingness to work holidays and Saturdays   (required)

Key Responsibilities:

• Converting showroom visitors into customers by understanding their needs and interests and matching them to the most appropriate car.

• Understanding the characteristics, capabilities, and features of vehicles.

• Providing the potential customer with detailed information, including comparing different competitive models.

• Taking customers on test drives and demonstrating vehicle features.

• Building a rapport with potential customers to improve the possibility of a sale in the future.

• Maintaining a customer database and communicating with them.

• Assisting customers with completing the relevant paperwork required for a successful sale to be processed.

• Maintaining reporting structures and recording sales and inventory into CRM software.

• Collaborating with team members to reach sales targets

Qualifications:

• Ability to be competitive while maintaining the client’s best interests (required)

• Excellent communication and interpersonal skills (preferred)

• Strong customer service and negotiation skills (preferred)

• Superb written and verbal communication skills (preferred)

• Willingness to work holidays and weekends (preferred)

• A passion for sales and customer satisfaction (preferred)


• High School Diploma, GED, or equivalent experience

• Valid driver’s license (required)

Work Environment:

• Fast-paced automotive sales department


• Primarily indoor work environment with occasional service shop or parts department interaction


• Ability to stand and move around dealership


• Frequent contact with customers, sales and management to ensure sales completion.


• Team-oriented dealership culture focused on efficiency and customer satisfaction


• Indoor and out door work environment with occasional service shop or parts department interaction

Compensation and Benefits:

• Base Salary: $24,000 - $100,000 annually with Commission

Benefits Package:

• Medical


• Dental


• Vision


• Short-Term Disability


• Long-Term Disability


• 401(k) plan with employer match


• Paid Time off and Holidays


• Employee Discounts on vehicles and service

Why Choose Forest Lake Ford?

At Forest Lake Ford, we’re committed to helping you thrive. Here’s what makes us a standout choice for your career development:

• Hands-On Learning: Work in a state-of-the-art service department with expert mentors.


• Supportive Team: Collaborative environment focused on growth and excellence.


• Career Advancement: Long-term growth with clear opportunities at Forest Lake Ford.