B2B Field Marketer

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com.  Visit our Mission and Culture doc here. 

Position Summary

HeyGen is building the future of AI-powered video, and enterprise is a major part of that story. As we scale our B2B motion, in-person events are one of our most powerful channels for building relationships, generating pipelines, and putting HeyGen in front of the right people at the right time.

We're looking for a field marketer who knows how to make events count. You'll own the full spectrum, from major trade shows and industry conferences to intimate executive dinners and co-marketing activations with partners. This is a high-ownership IC role where logistics excellence and strategic thinking go hand in hand.

This role is based in the San Francisco office.  

Core Responsibilities

• Build and manage HeyGen's B2B events calendar, including trade shows, conferences, owned events, executive dinners, roundtables, and partner activations


• Lead end-to-end event execution, from vendor selection and contract negotiation through on-site management and post-event follow-up


• Develop event strategy for each activation, including goals, target audience, messaging, and how it connects to pipeline and revenue


• Partner with sales to align on target accounts, ensure strong pre-event outreach, and drive meaningful meeting volume at events


• Design and produce owned experiences, including executive dinners and roundtables, that create genuine value for attendees and reflect the HeyGen brand


• Identify and evaluate co-marketing and sponsorship opportunities with partners to extend reach and share costs


• Manage event budgets with precision, tracking spend against outcomes and making smart tradeoffs


• Own post-event reporting, including pipeline influenced, leads generated, meetings held, and qualitative feedback


• Work cross-functionally with our creative studio, product marketing, and GTM team to develop event materials, booth experiences, and leave-behinds

Requirements

• 3 to 6 years of field marketing or events experience, with a strong focus on B2B


• Proven track record of executing events that generate measurable pipeline, not just attendance


• Experience owning the full event lifecycle independently, from planning through post-event analysis


• Strong project management skills and the ability to run multiple events simultaneously without dropping details


• Excellent vendor and venue negotiation skills


• Comfort working closely with sales teams and understanding how events fit into the broader revenue motion


• Sharp written and verbal communication skills, especially for executive-facing formats like dinners and roundtables


• Willingness to travel regularly for on-site event execution


• A bias for outcomes over activity. You care about what events actually produce, not just how smoothly they run

Nice to haves

• Experience at a high-growth B2B SaaS or AI company


• Familiarity with ABM strategies and account-based event programming


• Experience managing sponsorship packages and partner co-marketing programs


• Proficiency with CRM and marketing automation tools like Salesforce and HubSpot


• Existing relationships with event organizers in the AI, enterprise tech, or creator economy space

Compensation
Base salary Range: $140,000 - $180,000

Total compensation includes cash compensation, equity, and benefits.

Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.