BDC Representative (Internet Sales) - Colonial Subaru

Location: CMA's Colonial Subaru

Position Overview: We are looking for a motivated, high-energy individual to join our Business Development Center (BDC) team. This role is critical to driving dealership success by engaging with internet customers, building relationships, and setting quality showroom appointments.

This is not a sit-back role — we are looking for someone who is competitive, coachable, and thrives in a fast-paced environment.

About Carter Myers Automotive (CMA)

Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

Key Responsibilities: 

• Respond to internet leads quickly and professionally
• Communicate with customers via phone, text, email, and video
• Build rapport and create meaningful conversations
• Set and confirm showroom appointments
• Follow up consistently with active and past customers
• Work closely with sales managers and the sales team
• Track daily performance metrics and activity

What Success Looks Like:

• High energy and urgency every day
• Strong communication skills (phone + text)
• Ability to build trust quickly with customers
• Consistent follow-up and persistence
• Positive attitude and team-first mindset
• Comfortable using video and creative communication

Qualifications

• At least one year of experience working in a customer-facing role
• Friendly, patient, and customer-focused mindset
• Excellent communication and interpersonal skills
• Willingness to learn and grow professionally
• Basic computer literacy
• Must have a valid driver’s license

Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.