Black Barrel Lounge Bartender @ Grand Rapids Knickerbocker

What We Offer 

At New Holland Brewing Company, we exist to enhance the quality of people’s lives by creating savored moments for the world—and when you work here, you’ll feel that. Our culture is inclusive, caring, and community focused. Guided by our Core Values and Growth Principles, we foster engagement, development, and collaboration for every team member. We set high standards because they sustain our growth and success in a unique industry, and we match those standards with an engaging, and rewarding culture. You’ll find competitive compensation and benefits, opportunities to grow personally and professionally, and a team committed to helping you reach your goals while contributing to ours. 

  

Job Summary 

The Tasting Room Associate supports all front‑facing tasting room operations, including greeting guests, providing beverage education, preparing and serving cocktails and tastings, stocking and organizing the space, and ensuring a clean, inviting environment. This role delivers exceptional hospitality while maintaining safety, accuracy, and brand standards. 

  

Accountability Chart  

At New Holland Brewing Company, every role has an Accountability Chart that clearly defines the 3–5 core outcomes the role owns to move the business forward. The Accountability Chart helps candidates and team members understand what success looks like. 

• Deliver Exceptional Guest Hospitality: Provide warm, knowledgeable service through accurate beverage descriptions, recommendations, and engagement. 

• Maintain a Clean and Organized Tasting Room Environment: Ensure spaces are clean, stocked, and ready to support a high‑quality guest experience. 

• Execute Accurate Beverage Service and Order Fulfillment: Prepare and serve beverages according to recipes and standards while ensuring accuracy and efficiency. 

• Ensure Safe and Compliant Alcohol Service: Follow alcohol service laws, verify identification, and uphold responsible service practices. 

• Support Operational Readiness and Guest Feedback: Maintain product knowledge, support team needs, and share guest insights with leadership. 

Key Responsibilities 

• Lead and act in a manner consistent with our Mission, Vision & Values 

• Provide an inviting experience for every guest through authentic engagement and prompt service  

• Prepare and serve alcoholic and non‑alcoholic beverages to recipe and quality standards  

• Maintain understanding of New Holland spirits, cocktails, beer, and merchandise; share product knowledge confidently  

• Stock and organize beverage products, glassware, tools, and merchandise; maintain tasting room readiness  

• Follow all sanitation, cleaning, and beverage safety protocols; maintain clean spaces throughout the shift  

• Adhere to alcohol service laws and verify identification when required  

• Assist in capturing guest feedback and communicate insights to leadership 

Required Qualifications 

• Strong communication and hospitality skills; ability to multitask while maintaining guest focus  

• Basic bartending or tasting room experience preferred  

• Comfort engaging with guests to describe products, answer questions, and offer recommendations  

• Ability to work independently with sound judgment  

• Availability for days, nights, weekends, and holidays 

Work Environment 

We strive to create an inclusive environment. Reasonable accommodation will be provided to enable individuals with disabilities to perform essential functions. 

• Fast‑paced tasting room environment with variable guest traffic 

• Standing for extended periods of time in a fast‑paced service setting 

• Frequent bending, reaching, and lifting up to 30 pounds  

Reports To & Team 

• Reports To: Tasting Room Manager 

• Team: Retail Operations – Tasting Room 

Equal Opportunity Statement 

New Holland Brewing Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability. Pursuant to the Americans with Disabilities Act (ADA), we provide reasonable accommodations to enable individuals with disabilities to perform essential job functions. As part of our commitment to growth and development, New Holland reserves the right, as part of a succession or development plan, to fill a position without the role being posted. 

New Holland conducts job-related background checks prior to hire to ensure a safe and secure work environment in which current team members, guests, and company assets are protected, while protecting the integrity and confidentiality of information gathered during the evaluation. 

Background checks are conducted on the finalist only following the issuance of a contingent offer of employment. At this point in the hiring process, you would be asked to authorize New Holland to conduct the background check. You would be provided with online authorization and disclosure forms that require identifying information, including other names used, Social Security Number and birthdate, current address, and contact information. 

Candidates with questions are encouraged to contact the People & Culture team at [email protected].