Brand Copywriter

The Brand Copywriter produces sharp and unexpected brand marketing copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. The Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. Writing should reflect the brand tone and voice, messaging and content strategy and deliver engaging and audience-specific copy that elevates the Delta Dental brand. 

Please be sure to have a portfolio link attached on your resume.

• 2+ years of experience with a Bachelor’s degree.
• Advertising copywriter experience, agency background preferred.
• Portfolio of high-performing taglines for campaigns with integrated assets for email, web and social media 
• Strong marketing writing, tagline development, script, UX, email and social media writing 
• Working knowledge of content strategy and how it informs brand messaging 
• Excellent client management skills and experience 
• Experience in a regulated industry, such as health care or insurance is a plus 
• Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences 
• Strong time management skills with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines 
• Marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points 
• Familiarity with AI prompting, SEO, usability, and accessibility 
• Strong technical skills. Experience with Microsoft Word, Teams, Figma and Workfront is a plus

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. 

Pay Grade 19. $64,357 - $134,845K