Brand Manager

Role Summary:

This Brand Manager will support the planning and execution of brand initiatives across our San Antonio Winery heritage brands and select innovation brands. This role is responsible for developing and executing impactful marketing campaigns and driving brand growth across the assigned portfolio.

Essential Duties & Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

Brand Strategy & Identity

• Lead brand positioning and identity across multiple brand portfolios, ensuring consistency across all consumer and trade touchpoints.


• Partner with design teams to develop cohesive brand materials and packaging updates aligned with brand strategy.


• Act as brand lead internally and externally, aligning cross-functional teams around clear priorities and objectives.

National Campaign & Sales Sheets

• Develop and execute national marketing campaigns supporting brand growth across on- and off-premise channels


• Create sales sheets, tech sheets, and brand tools to support distributor and retail execution


• Build and present brand programs and initiatives to Sales teams to drive distribution and activation.


• Ensure alignment between national campaigns and trade marketing initiatives

Agency Partnership

• Manage relationships with external agencies where relevant


• Develop campaign briefs and oversee execution from concept through launch


• Monitor timelines, budgets, and deliverables to ensure on-time and on-brand execution


• Provide strategic direction and performance feedback to agency partners

Social Media

• Support development of social media strategy aligned with national campaigns and brand positioning.


• Direct content calendars and creative execution in partnership with internal teams and agencies.


• Monitor performance metrics and optimized content strategy based on insights

Ad Strategy

• Support development and execution of paid media strategy across digital, social, print, and trade channels


• Coordinate asset creation, trafficking, and launch timelines with internal stakeholders


• Analyze campaign performance to inform optimization and future planning

Public Relations

• Partner with PR agencies to support product launches, brand storytelling, and media outreach


• Develop press materials and coordinate product sampling for key media opportunities


• Track media coverage and evaluate impact against brand objectives

Commercial Planning & Innovation

• Lead annual brand budget planning and ongoing budget tracking to ensure alignment with strategic priorities and financial targets


• Manage NPD pipeline tracking and commercialization timelines to support successful product launches.


• Oversee go-to-market planning and in-market deployment across channels to ensure successful launch execution.


• Partner with cross-functional teams to ensure seamless execution of brand priorities

Education, Experience, & Skill Required:

• Bachelor’s degree in Marketing, Business Administration, or related field


• 3–6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management


• Proven experience managing brand strategy and commercial performance


• Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems


• Bilingual (English/Spanish) preferred

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At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.