Brand Manager, Foodservice

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Position Title: Brand Manager, Foodservice

Position Type: Regular - Full-Time ​

Grade: Grade 06 

Requisition ID: 41104 

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About the role. 

The Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for supporting developing and executing annual and mid-range portfolio and marketing strategies to deliver key McCain brand portfolios to drive our strategic ambitions.  This position will work closely with the Senior Brand Manager, Foodservice NA to drive operator and customer demand, and will act as an execution partner with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives.  The ideal candidate is an up-and-coming marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.

Fueled by a passion for Foodservice channel, the operator, the customer, and the consumer, this role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

What you’ll be doing. 

• Supports executing the vision and long-range strategy for the foodservice business, leveraging macro trends, demand space frameworks, operator portfolio segmentation, consumer insights, shopper insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.


• Develop portfolio and brand strategy to ensure brands are distinctly positioned. Pull brand propositions through all communication and sell-in touch-points


• Drive portfolio planning initiatives, building and executing operating plans, including assortment, innovation commercialization, pricing and customer imperatives


• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.  This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.


• Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.


• Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives. 


• Partners closely with the to Go to Market Hub to input into the Foodservice AOC plan, inputting into innovation, base business and other commercial objectives.  Inputs into the full funnel marketing spend for the core foodservice business and report on results/ROI.


• Lead execution and tracking of the portfolio strategy, tracking and adjusting as needed.


• Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale. 


• Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

Marketing Strategy and Fundamentals

• Strategic thinker who can drive category and brand growth developing where to play--how to win--what to do marketing, brand, and portfolio strategies


• Bias for leading with consumer and customer insights, a demand-driven stance on the business, and an understanding of category & industry trends and intelligence — bringing teams along to win internally and in the marketplace


• Foundational understanding of marketing mix fundamentals.

Commercial and business management acumen

• Commercial acumen required to manage the sub channel P&L to achieve financial goals (top and bottom-line), aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g., portfolio simplification, optimization, etc.)


• Robust understanding of the key drivers for the business / customer / category through financial knowledge of the SKU’s under their portfolio and their contribution to the business.


• Strong analytical abilities, with ability to turn data into insights and action recommendations

Executional Excellence

• Can toggle between high level strategic thinking and detail orientation


• The ability to deliver challenging goals, committed to exceptional performance, tenacious and accountable in driving results.


• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through obstacles


• Strong project management skills to guarantee on time within scope delivery of projects

People & Culture

• Lead cross functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plans


• Strong ability to build rapport, with the aptitude to influence others towards a common goal.

What you’ll need to be successful. 

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous


• Previous P&L management experience


• Experience deriving insights from both primary consumer research and syndicated data


• Proficiency in Excel, PowerPoint, and Word


• Excellent organizational and communication skills  


• 5+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.


• Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.


• Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization


• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness


• Experience with customer facing engagements preferably with one or more of the top5 NA distributor accounts.


• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.


• Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.


• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.


• Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.


• Proven track record in delivering several complex projects at a time


• Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers

About McCain.  

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters. 

Leadership principles. 

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results. 

The McCain experience. 

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together. 

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details. 

Compensation Package: $97,500.00 - $130,000.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions. 
 

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family: Marketing      
Location(s): US - United States of America : Illinois : Oakbrook Terrace 

Company: McCain Foods USA, Inc.