Brand Marketing Lead, Noble Machines

About Noble Machines

We're a team of engineers, builders, and business leaders working on a mission to build general purpose robots that take on hazardous and physically-demanding industrial tasks — enabling a safer, more efficient, and more productive world.

We're assembling a mission-driven team focused on delivering impact in the manufacturing, construction, logistics, energy, and semiconductor industries. If you're driven by solving real-world problems, we'd love to talk.

About the role

We are seeking a Brand Marketing Lead to own our brand marketing efforts Noble Machines' fully-integrated hardware-AI general-purpose robots such as Moby. In this role, you will be responsible for developing and executing innovative marketing strategies that build awareness and preference and engagement with Noble Machines. You will collaborate closely with cross-functional teams including product, business development, and engineering to create compelling narratives that effectively communicate our products’ unique capabilities and Noble Machines' commitment to proving value and only then scaling reliable systems.

The ideal candidate is a strategic thinker who excels at both the art and science of marketing - as comfortable analyzing data to derive insights as they are shaping a brand's voice and creative direction and our product launches and campaigns. You will help define how Moby shows up in the world, inspiring trust and excitement among our users and establishing Noble Machines' position in the rapidly evolving general-purpose robotics market.

Responsibilities

• Lead the development and execution of comprehensive brand marketing strategies that build awareness and preference for Moby and lead to engagement with Noble Machines across target audiences


• Own the Noble Machines and Moby brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints


• Collaborate with cross-functional teams to translate Moby's capabilities and Noble Machines's mission into compelling marketing narratives that can be communicated through website, blogs, technical demos, field footage, launch videos, brochures, and conference assets


• Develop innovative, industry-relevant campaigns that differentiate Moby in the general-purpose robotics across industrial segments


• Partner with creative agencies and internal teams to produce high-quality marketing that wins Noble Machines and Moby a bigger place in the customers’ and partners’ conversation


• Define success metrics for brand initiatives and demand generation campaigns and build measurement frameworks to track performance


• Design, execute, and analyze campaign results to iterate and optimize marketing approaches


• Act as a brand ambassador and evangelist for Moby both internally and externally


• Partner closely with product teams to ensure marketing strategies align with product roadmaps and capabilities


• Identify opportunities to extend Noble Machines’ and Moby's brand presence through strategic partnerships and collaborations


• Manage marketing calendar and cross-functional coordination for major announcements,  launches, conferences, industry events, and press

You may be a good fit if you have:

• 15+ years of experience in brand marketing roles, with a significant portion in the technology sector


• Proven track record of building innovative, creative, and category-defining marketing campaigns


• Strong strategic thinking skills with the ability to synthesize complex data into focused strategies that cut through noise


• Excellence in both the art and science of marketing - equally comfortable discussing analytics and defining brand tone


• Demonstrated ability to uncover insights that shift perceptions and change conversations


• Proven self-starter who thrives in ambiguity and can drive initiatives forward without constant direction


• Track record of making things happen in complex environments and overcoming obstacles to deliver results


• Sophisticated creative judgment and experience guiding creative teams to deliver exceptional work


• Proven ability to measure marketing effectiveness and iterate to grow impact


• Exceptional communication skills with the ability to inspire and influence at all levels, from executives to new team members


• Talent for simplifying complex concepts while preserving necessary nuance


• Experience building and scaling company and product brands in competitive, rapidly evolving markets


• A passionate interest in AI and robotics with a mission to enable a safer, more efficient, and more productive world.

Strong candidates may also:

• Have experience marketing AI or advanced physical and software technology products including robotics


• Demonstrate an understanding of the AI automation landscape and the importance of proving value of AI with customers and partners across industrial markets or construction


• Show a track record of successful collaboration with product and research teams


• Have experience developing global marketing strategies


• Possess expertise in digital marketing and emerging platforms for marketing automation


• Experience building marketing operations from the ground up in 2 or more early-stage companies


• Experience managing PR strategy and industry analyst relationships

Compensation:

• Base salary range: $130,000 – $225,000 USD annually

If you're excited about shaping the narrative around general-purpose robotics and helping to establish Noble Machines' Moby as a trusted tool that enables a safer, more efficient, and more productive world, we want to hear from you.

Please submit your resume here or email [email protected].