Brand Partnerships Manager, Emerging Brands

Job Summary:

The Brand Partnerships Manager (Emerging & Celebrity Brands) will play a key role in building and scaling iHerb’s portfolio of emerging and celebrity-led brands, with a strong focus on successful brand launches. This role is responsible for identifying high-potential new and celebrity-backed brands, leading end-to-end launch strategies, and accelerating growth through impactful partnerships and go-to-market execution across iHerb’s global platform.

Job Expectations:

• 
  

  Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets.

  
  


• 
  

  End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth.

  
  


• 
  

  Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands.

  
  


• 
  

  Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies.

  
  


• 
  

  Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for new and celebrity-backed brands on iHerb.

  
  


• 
  

  Website Experience and Launch Merchandising:  Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages, optimized merchandising, and compelling content that drives discovery and conversion during critical launch windows.

  
  


• 
  

  Performance Tracking and Optimization: Monitor launch and post-launch performance, analyzing key metrics to identify opportunities for optimization. Provide actionable insights to improve campaign effectiveness, customer acquisition, and retention.

  
  


• 
  

  Cross-Functional Launch Coordination: Act as the central hub across Merchandising, Marketing, Creative, and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns across global markets.

  
  


• 
  

  Portfolio Growth and Innovation: Continuously identify new emerging and celebrity brand opportunities, with a focus on trends, cultural relevance, and whitespace in wellness, beauty, and lifestyle categories. Drive innovation in how iHerb brings new brands to market.

  
  

The duties and responsibilities described above may only partially describe this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• 
  

  Proven experience launching brands or products, ideally with emerging or celebrity-backed brands

  
  


• 
  

  Strong understanding of go-to-market strategy and brand incubation within e-commerce or retail

  
  


• 
  

  Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives

  
  


• 
  

  Analytical mindset with experience tracking and optimizing launch and campaign performance

  
  


• 
  

  Strong storytelling instincts and understanding of cultural and consumer trends

  
  


• 
  

  Passion for wellness, beauty, and lifestyle categories a plus

  
  

Technical & Platform Proficiency:

• 
  

  High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana

  
  


• 
  

  Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

  
  

Experience Requirements:

• 
  

  Bachelor’s degree in Marketing, Business, Communications, or related field.

  
  


• 
  

  7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce.

  
  


• 
  

  Experience working with emerging brands, startups, or celebrity/influencer-led businesses strongly preferred 

  
  

Education Requirements: 

• 
  

  Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).

  
  

#LI-LR1

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.