Business Advisor - B2B Sales

Drive Real Business Outcomes Through Technology

At Central Business Systems (CBS), we don’t sell equipment—we serve as a Managed Information & Technology Partner helping organizations operate smarter. For over 80 years, CBS has partnered with businesses across Kentucky and the region to reduce cost, strengthen security, streamline processes, and optimize technology environments.

We are seeking a Business Advisor—a consultative sales professional who thrives in strategic conversations, understands business challenges, and delivers measurable outcomes through technology.

The Opportunity

As a Business Advisor, you will act as a trusted partner to business leaders, helping them evaluate how technology impacts their operations and identifying opportunities for improvement.

Your mission is to help organizations:

• Reduce operational cost
• Improve security and mitigate risk
• Eliminate manual, inefficient processes
• Modernize and optimize their technology environment

You will bring a holistic, solutions-based approach, spanning Managed IT, workflow automation, print & imaging, mailing & shipping, AV, and digital workplace technologies.

Key Responsibilities

Consultative Selling & Business Impact

• Lead strategic discovery conversations with decision-makers to understand workflows, challenges, and business objectives
• Identify inefficiencies, risks, and cost drivers across current processes and technology
• Develop and present value-driven recommendations aligned to measurable business outcomes
• Position CBS as a long-term partner—not a vendor

Territory & Account Management

• Manage a defined territory of existing clients and net-new opportunities
• Build strong, long-term relationships rooted in trust, insight, and results
• Drive consistent outbound activity through prospecting, networking, referrals, and account engagement
• Own pipeline development and progression with disciplined follow-up

Solutions Development & Collaboration

• Collaborate with internal solution specialists to design tailored, scalable recommendations
• Deliver professional presentations, demonstrations, and executive-level business cases
• Maintain accurate CRM documentation, including activity, opportunities, and next steps

Continuous Learning & Growth

• Stay current on CBS solutions, integrations, and evolving technology trends
• Build knowledge across security, workflow automation, and digital transformation strategies
• Continuously refine consultative selling and business acumen

What We’re Looking For

We’re looking for a business-minded sales professional who combines curiosity, accountability, and a passion for helping organizations improve.

Experience

• Proven success in B2B consultative sales, ideally in:
  • Managed IT / IT Services
  • SaaS / Enterprise Software
  • Workflow Automation / Process Solutions
  • Office or Business Technology Solutions
• Experience selling at the executive level and aligning solutions to business outcomes

Core Skills

• Strong consultative discovery and problem-solving abilities
• Ability to analyze workflows and clearly communicate value
• Professional communication and presentation skills
• CRM discipline and pipeline management expertise
• Ability to simplify complex technology into business impact

Key Attributes

• Confident, professional, and relationship-driven
• Results-oriented with a strong sense of ownership
• Coachable, collaborative, and growth-focused
• Naturally curious about how businesses operate—and how to improve them

Why CBS

• Base salary + uncapped commission
• 1st Year OTE: $90,000-$110,000 (Base + Commission)
• Defined territory with assigned accounts
• Comprehensive training across IT, security, automation, and business technology
• Full benefits package including health and retirement options
• Incentives, recognition programs, and performance rewards
• Collaborative sales culture with active leadership support
• Clear path for career growth and advancement
• A role where you can make a visible impact on client success

Key Requirements:

• Proven success in consultative B2B sales (IT services, SaaS, or business technology preferred)
• Strong discovery, problem-solving, and communication skills
• Ability to connect business challenges to technology-driven solutions
• Experience managing accounts, territory, and pipeline within a CRM
• Demonstrated ability in strategic prospecting, including quality outbound activity, targeted outreach, and self-sufficient territory management
• Professional, relationship-focused, and results-oriented mindset
• Curiosity for technology and a passion for improving how businesses operate