Business Analyst for Marketplaces (Remote)

Key Responsibilities:

• Marketplace Strategy & Operations


• Own analysis and reporting for marketplace performance (Amazon, Walmart, TEMU).


• Identify opportunities to grow sales, increase visibility, and optimize product assortment.


• Support pricing, promotions, advertising strategies, and inventory planning in marketplace channels.


• Collaborate with Merchandising, Supply Chain, and Brand teams to align marketplace launches and campaigns.


• Data Analytics & Insights


• Build and maintain dashboards and KPI reports for key metrics such as sales, traffic, conversions, ad spend ROI, buy box %, and customer behavior.


• Analyze marketplace trends and competitive performance to inform strategic decisions.


• Use SQL, Excel/Sheets, Python/R or BI tools (Tableau, Power BI) to deliver actionable insights.


• Implement A/B tests to optimize product content, pricing, and promotions.


• Marketplace Content & Optimization


• Ensure product listings are fully optimized with high-quality content, keywords, and compliance with marketplace policies.


• Work with Content/Creative teams to improve SEO and conversion rates for marketplace catalogs.


• Advertising & Spend Optimization


• Analyze advertising performance (Amazon PPC, Walmart Ads, TEMU promotions).


• Recommend bid strategies, keyword targets and budget allocation to maximize ROI.


• Collaborate with Marketing on paid and organic strategies to improve marketplace discoverability.


• Cross-Functional Collaboration


• Partner with Finance to forecast marketplace revenue and profitability.


• Coordinate with Supply Chain to manage inventory levels, replenishment, and FBA/WFS processes.


• Liaise with Customer Service to address marketplace-specific issues and feedback.

Qualifications Required:

• Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or related field.


• 2+ years of analytical experience in ecommerce or marketplace environments.


• Strong proficiency in data analysis and visualization (Excel, SQL, BI tools).


• Experience with Amazon Seller/Vendor Central, Walmart Marketplace, and/or TEMU Seller tools.


• Ability to translate data into strategic recommendations.


• Excellent communication and cross-functional collaboration skills.

Preferred:

• Experience with Power BI or SQL.


• Prior experience in promotional products, retail, or consumer goods.


• Familiarity with marketplace advertising platforms and optimization techniques.

Why BEL USA

Be part of a fast-growing ecommerce and marketplace business within one of the largest promotional product companies in the U.S.

Work in a data-driven environment that values innovation and continuous improvement.

Thrive in a collaborative company culture that promotes work-life balance and professional growth.