Business Applications Specialist (Salesforce & GenAI)

Realize your potential by joining the leading performance-driven advertising company!  

As a Business Applications Specialist on the Information Systems team in our New York office, you’ll play a vital role in partnering closely with Sales and Account Management teams to design, build, and implement CRM, automation, and GenAI-powered solutions. This is a builder-centric role focused on improving day-to-day workflows, accelerating productivity, and helping our global revenue engine scale more effectively.

To thrive in this role, you'll need:

• 2–5+ years of hands-on experience in Enterprise Business Systems (e.g., Salesforce, Dynamics 365). 


• Proven track record of designing and deploying complex, multi-stage automations (e.g., Salesforce Advanced Flows) - managing thousands of records and hundreds of users without compromising system performance.


• Strong understanding of sales or go-to-market processes and how to map them to technical solutions.


• Experience implementing GenAI solutions for business users. Hands-on experience or deep conceptual knowledge of implementing GenAI solutions for business users (e.g., LLM-based integrations, prompt engineering for sales automation, RAG-based tools).


• Ability to bridge the gap between AI capabilities and practical sales workflows (e.g., lead enrichment, predictive scoring).


• Hands-on experience in vibe coding, light scripting or coding experience


• Ability to work autonomously, take ownership of deliverables, and collaborate effectively with a manager and team based in a different time zone

Bonus points if you have:

• Light scripting or coding experience (e.g., Python, JavaScript) to augment "no-code" solutions.


• Familiarity with SQL/SOQL for data analysis and troubleshooting.

How you’ll make an impact:

• Architect & Implement: Partner with global business stakeholders to translate complex requirements into technical solutions within business applications.


• Drive Automation at Scale: Design, build, and maintain enterprise declarative automation (e.g., Salesforce Flow, Dynamics Business Rules) that supports hundreds of users across global regions.


• Pioneer GenAI Solutions: Identify high-value use cases for Generative AI within our business processes. You will prototype and deploy LLM-driven tools (e.g., automated sales assistance, intelligent data synthesis) using APIs and native AI capabilities.


• Scale through Enablement: Transform our Sales team from "users" to "builders" by teaching them to create their own low-code GenAI tools, speeding up their daily workflows.


• Introduce new tools and capabilities: Learn and onboard new tools quickly, implementing best practices and adapting solutions as business needs evolve.


• System Ownership: Manage the end-to-end lifecycle of system enhancements, from discovery and sandbox testing to production deployment and user adoption.


• Collaborate with global Information Systems and Integration/Development teams on cross-functional initiatives.

Why Taboola?

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.


• Well-being: Enjoy comprehensive benefits (health, dental, vision, 401k matching), pre-tax commuter benefits, a fully stocked kitchen, and various gym partnerships.


• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.


• Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need. You can access our US Candidate Privacy Policy here.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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