Business Development Advisor

Key Responsibilities:

• Sales Strategy & Execution


• Develop and implement strategic sales plans to grow referrals and client base.


• Analyze market trends and competitor activity to identify growth opportunities.


• Consistently meet or exceed monthly inquiry generation and conversion goals.


• Conduct presentations and face-to-face meetings with healthcare professionals, community partners, and referral sources.


• Referral & Relationship Development


• Build and maintain strong partnerships with hospitals, physicians, home health and hospice agencies. Along with developing partnerships with skilled nursing and rehab facilities.


• Establish and nurture relationships with assisted living communities, senior centers, and other senior-focused organizations.


• Represent Home Instead at community events, health fairs, and networking meetings.


• Conduct daily in-person marketing visits to referral sources across a defined territory.


• Recognize and celebrate key referral partners for their contributions.


• Maintain accurate records in Salesforce CRM and ensure real-time data entry.


• Convert RPN (Referral Partner Network) leads into consultations and closed sales.


• Marketing & Territory Management


• Execute local marketing and PR strategies to build brand visibility and engagement.


• Develop a lead pipeline through cold calls, emails, events, and relationship development.


• Monitor and report on sales activities, KPIs, and ROI from marketing efforts.


• Stay informed on competitor activities, industry trends, and market changes.


• Team Collaboration


• Collaborate with internal teams (recruitment, scheduling, care management) to ensure seamless client onboarding and service delivery.


• Provide field insights to inform leadership decisions and improve client services.


• All other duties as assigned

 Qualifications:

• Bachelor’s degree or equivalent work experience.


• 5+ years in sales, business development, or a related field (consultative sales preferred).


• Valid driver’s license with reliable, insured transportation.


• Proven success in territory management, relationship development, and sales performance.


• Strong communication, organizational, and presentation skills.


• Proficiency in Microsoft Office Suite and CRM platforms (e.g., Salesforce).


• Preferred:
  
  
  
  • Experience in home care, senior living, healthcare, or hospice.
  
  
  • Knowledge of Medicare, VA, or private pay services.
  
  
  • Established local healthcare or senior service connections.
  
  
  
  

Knowledge, Skills, and Abilities:

• Must demonstrate excellent oral and written communication skills and the ability to listen effectively.


• Must have the ability to establish good working relationships with Key Players, Care Professionals, Referral Sources, and Clients.


• Must have the ability to work independently, maintain confidentiality of information and meet deadlines


• Must have the ability to demonstrate effective interpersonal skills is essential as well as sound- judgment and good decision-making


• Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work


• Must have the ability to present a professional appearance and demeanor.


• Must have computer skills and be proficient in Word and Excel