Business Development Representative

The Role
As a Business Development Representative (BDR), you will play a critical role on our sales team by managing inbound inquiries, while executing high-volume outbound prospecting efforts. This role is ideal for someone with proven BDR or inside sales experience who is motivated to build, refine, and grow within the BDR function long-term.
We’re looking for someone who thrives in a high-activity environment, enjoys the fundamentals of pipeline generation, and takes pride in consistently creating qualified opportunities. If you bring a strong work ethic, resilience, and a passion for sales, along with an interest in the cannabis industry, you’ll be a great fit.

Salary / Job Environment
$50,000 – $65,000 USD, plus additional variable compensation.
This is a full-time hybrid position, with a minimum two days per week in office. Initial training will be conducted in-office.

Responsibilities

• Execute 50+ outbound cold calls daily to generate new business opportunities across expanding markets
• Manage both inbound and outbound lead flows, qualifying prospects and identifying high-quality opportunities
• Partner closely with Account Executives across North America to schedule meetings and advance deals
• Re-engage existing prospects within the Cova database to drive pipeline growth
• Consistently nurture leads through structured follow-up and targeted outreach campaigns
• Identify and escalate high-value opportunities to Territory and Strategic Account teams
• Act as a knowledgeable and professional ambassador of Cova and its product offerings
• Maintain accurate and up-to-date records of all sales activities in Salesforce CRM
• Meet and exceed activity and pipeline generation targets on a consistent basis

What We’re Looking For

• 1-2+ years of dedicated BDR, or high-volume outbound sales experience (required)
• Demonstrated success and commitment to growing within a BDR or pipeline generation role
• Strong cold calling skills with the ability to confidently engage prospects throughout the day
• Excellent verbal communication and relationship-building abilities
• Comfortable working in a fast-paced, metrics-driven environment with high activity expectations
• Experience using CRM systems (e.g., Salesforce) and familiarity with business software tools
• Highly organized with strong multitasking and follow-up skills
• Ability to adapt messaging across diverse customer segments

Nice to Have:

• Previous experience or working knowledge of the cannabis industry, cannabis retail, or related technologies
• Experience in SaaS or technology sales environments

Additional Information
This role may occasionally require limited weekend availability to respond to inbound leads, as well as minimal travel (approximately <5%).

 

What We Offer:

• Begin your journey with a competitive starting salary! 


• Enjoy peace of mind with a comprehensive benefits package for you and your entire family. 


• Embrace work-life harmony with a flexible hybrid working environment and generous vacation and sick time policies


• We care about your family, offering maternity, adoption, and paternity leave salary top ups as well as ten “New Baby Days” for all parents welcoming a new child into their life.  


• Enjoy a “Cultural Day” off annually to celebrate a day of religious or cultural significance. 


• Give back with up to 6 days of paid time off annually for volunteering or personal learning. 


• We believe in the value of taking time to refresh, re-energize, and reflect on your career journey. Employees are granted a seven-week sabbatical after every seven years of employment! 

Want to Join the Team? 

If you’re interested in a career with Cova, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

We are a hybrid work environment, remote and in-office for all employees in an office city.