Catering & Event Sales Manager

Sales & Business Development

• Generate new catering and event business through prospecting, networking, referrals, and community outreach.


• Develop and maintain relationships with corporate clients, event planners, hotels, local businesses, and community organizations.


• Respond promptly to inquiries and prepare customized proposals and contracts.


• Conduct venue tours and client consultations.


• Negotiate pricing, menus, and event details while maximizing profitability.


• Meet or exceed monthly, quarterly, and annual sales goals.

Event Planning & Coordination

• Manage events from initial inquiry through execution and post-event follow-up.


• Coordinate with culinary, operations, and service teams to ensure successful event execution.


• Prepare event orders, banquet event orders (BEOs), timelines, and logistics plans.


• Ensure all client requirements, dietary restrictions, and special requests are communicated accurately.


• Attend events as needed to ensure client satisfaction.

Client Relations

• Build long-term relationships with clients to encourage repeat business.


• Maintain consistent communication throughout the planning process.


• Address client concerns and resolve issues promptly and professionally.


• Conduct post-event follow-ups and solicit feedback.

Financial Management

• Monitor event profitability and ensure pricing aligns with company objectives.


• Manage deposits, contracts, billing, and event reconciliation.


• Track sales activities, forecasts, and performance metrics.


• Prepare regular sales reports and revenue projections.

Marketing & Promotion

• Collaborate with marketing teams to promote catering and event services.


• Participate in networking events, trade shows, bridal expos, and community events.


• Utilize social media and digital platforms to generate leads and promote offerings.

Qualifications:                  

• Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.


• Guest-Centric Mindset: Passionate about delivering exceptional guest experiences and consistently exceeding expectations.


• 3+ years of experience in catering sales, event sales, hospitality sales, or restaurant sales.


• Strong knowledge of event planning, banquet operations, and food & beverage services.


• Proven track record of meeting or exceeding sales goals.


• Excellent communication, negotiation, and presentation skills.


• Strong organizational and project management abilities.


• Proficiency with Microsoft Office, CRM systems, and event management software.


• Ability to work evenings, weekends, and holidays as business demands require.


• Must be able to speak, read and write English and Spanish


• Be able to work in a standing position for long periods of time.


• Be able to reach, bend, stoop and occasionally lift up to 50 pounds.


• Ability to work in a fast-paced hospitality environment.